A regional publishing chief has become chairman of the News Media Association’s local commercial board.
Craig Nayman, left, chief commercial officer for Archant, will take over with immediate effect from Blanche Sainsbury, commercial director at Trinity Mirror Regionals, who has decided to stand down.
In his role with the NMA, which represents local and national media, Craig’s remit will be to oversee the local media sector’s collective marketing and commercial activity.
The activity covers areas such as local media audience measurement, as well as initiatives including Local Business Accelerators and Local Newspaper Week.
Said Craig: “I am sure all local members will join me in thanking Blanche for her energy, time and commitment on behalf of the industry.
“I am looking forward to working with the team and fellow members of the commercial board to deliver on the industry’s objectives and build on the success that Local Media Works has achieved to date.
“It’s an exciting time for local media – a sector that is continuing to grow – as we know that the value and quality of local news is still highly relevant and effective.”
Craig, who has more than 35 years’ experience in advertising, is responsible for Archant’s sales and commercial activities across the UK.
Sign up for our free daily email bulletin
Follow HTFP on Twitter
Got a story? Email the Editor at
I’m old enough to remember the days when the “suits” at the top of companies wore ties. Perhaps times in the regional publishing sector are really so hard that this item has become a victim of the cutbacks.
Report this comment
if his “exciting” remit covers “…local media audience measurement”
can he start by publishing the audience figures for Mustard tv please?not that anyone`s interested but one wonders how bad they must be if theyre hidden away with staff told not to mention them
Report this comment
“…It’s an exciting time for local media – a sector that is continuing to grow as we know that the value and quality of local news is still highly relevant and effective…”
Oh the irony of ‘continuing to grow’ ‘value’ ‘quality’ and ‘effective’ in the above sentence bearing in mind the cover price rises, dumbing down of the departments , , lack of business advertisers using archants daily papers as an ad medium and growing reliance on UGC there these days.
Look at your own company’s output and sales figures first I’d suggest before looking further afield.
Dear oh deary me ‘ physician heal thy self’ springs to mind
Exciting!
Report this comment
Opinion:
Trying to explain the 21st century to Archant is like that conversation you had with your grandad where he argues nobody needs a mobile phone and the internet is that thing the kids play with.
The stone cold refusal to accept the world has changed and moved on around them together with the egos and stubbornness that comes with doing the same thing for the past 40 years.
Archant’s largest recent input into the local economy is the raft of retirement homes that are being bought by the new board, which they will happily discuss with you over a nice cup of tea and a biscuit rather than help me with my local businesses.
Archant’s priority seems to be a retirement vehicle for senior management.
Report this comment
Another Archant five minute wonder. And his legacy is???
Report this comment
Nice to see you Craig; to see you nice!
Report this comment
Ah, the old prospect house revolving staff doors been a spinning again I see
The Archant top floor has always been a stepping stone , I would say to greater things but looking at some who’ve left recently I’d be lying, pity they come,look round then go asap without actually making any positive difference leaving the poor saps beneath them to pick up the pieces and carry on regardless
Also, I don’t think he’s leaving is he? This is just a part time job that he can try to fit into his busy busy schedule of ( I’m told) meetings to plan meetings, lunches and more meetings about meetings I believe
Report this comment
One less manager to manage other managers, or operations chief to chiefly operate commercial operations.
Round and round and round they go,what they do no one knows
Or cares
Report this comment