A new national daily newspaper for the North hit the streets for the first time this morning with a print run in excess of 30,000 copies.
24, which is being launched by Carlisle-based regional publisher the CN Group, is promising an alternative to “London-centric” news coverage.
It splashed its launch issue with the revelation that a 12-year-old boy had been banned from attending football matches amid fears of a new generation of football hooliganism.
Its back page, meanwhile, featured the news that Manchester United’s Wayne Rooney would be dropped for England’s Euro 2016 match against Slovakia this evening.
The new title will aim to offer a distinctively Northern slant on national stories for “readers looking for a less expensive alternative to London-centric titles.”
Its launch comes weeks after the closure of the short-lived tabloid New Day, which was the first new national newspaper for 30 years.
David Helliwell, editorial director at CN Group, said: “We’re well aware that launching a paper into the national market will raise eyebrows.
“Like Trinity Mirror, we want to try new things, to see what else we can do to build audiences. Some will work and some may not but we won’t die wondering.”
Priced 40p, the 40-page tabloid will circulate in an area of the North West stretching from Preston in the south to Lockerbie in the north and Workington in the west to Hexham in the east.
Two new jobs have been created as a result of the launch.
The new paper will be edited by Mike Haworth, who has previously held senior editorial positions at Express Newspapers, while the original design work on the title has been done by Peter Sands and Mike Brough.
Most of the content for 24 is being provided through the Press Association, who have worked with CN on developing more ‘northern’ content. The 24 editorial team will also have access to content produced by CN’s regional titles.
Miller Hogg, chief executive of the CN Group, said: “24 will fill a large gap in the regional market by providing a northern take on the national headlines.
“We see our purpose as serving the communities in which we operate, so it follows that CN Group should produce a national newspaper tailored to our patch.”