A regional publisher’s company-wide web upgrade has been extended to some of its biggest daily newspaper titles.
As HTFP reported last month, Trinity Mirror has begun moving its digital portfolio on to a new ‘Chameleon’ platform, which adapts automatically depending on whether the website is being viewed on a desktop computer, tablet or mobile phone.
The new platform was initially tested on some of its digital brands in the South of England, including Get Reading, Get Surrey and Get West London.
According to TM, articles will load twice as quickly increasing the impact of live blogs on its sites, while the new framework also provides better advertisement viewability.
The company will introduce the platform across its other regional news sites, including all the former Local World titles, over the next few months into 2017.