A regional publisher’s company-wide web upgrade has been extended to some of its biggest daily newspaper titles.
As HTFP reported last month, Trinity Mirror has begun moving its digital portfolio on to a new ‘Chameleon’ platform, which adapts automatically depending on whether the website is being viewed on a desktop computer, tablet or mobile phone.
The new platform was initially tested on some of its digital brands in the South of England, including Get Reading, Get Surrey and Get West London.
Now some of the company’s daily newspaper sites have migrated to the new look – including the Coventry Telegraph, Liverpool Echo, Manchester Evening News, North Wales Daily Post and Teesside Gazette.
The revamped web homepage of the MEN
According to TM, articles will load twice as quickly increasing the impact of live blogs on its sites, while the new framework also provides better advertisement viewability.
The company will introduce the platform across its other regional news sites, including all the former Local World titles, over the next few months into 2017.
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Just remind me ,how or why is this news?
This is basic and common practice by any business,large or small,what`s more surprising is that TM have only just got round to making their sites viewable and responsive to whatever medium it is being viewed on,no wonder digital sites and resultant sales have failed to materialise if this is how far behind the pack TM are when it comes to their online presence.
Perhaps this is just their way of slipping in something that doesn`t involve closure,losses or redundancies
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