According to DC Thomson, the venue will aim to capture the essence of The Broons family, who are celebrating the 80th anniversary of their first appearance in the Sunday Post in 1936, by merging old-fashioned notions of hospitality and comfort with good honest food and excellent customer service.
The kitchen will offer Scottish staples from mince ‘n’ tatties to “efternoon tea”, alongside lighter bites.
Victoria Tait, a marketing and business development professional leading the project, said: “I’m really excited about Maw Broon’s Kitchen. My family has been in the food industry for over 20 years so it has always been a passion of mine.
“I grew up with The Broons and have a real affection for them so I feel extremely privileged to be part of this project. My family and I are looking forward to bringing such an iconic brand to life right here in DC Thomson’s home city of Dundee.
“We want Maw Broon’s Kitchen to feel like home and offer good food – just like Maw use to make.”
The kitchen will offer a range of fresh locally sourced produce.
Martin Lindsay, licensing manager for consumer products at DC Thomson, said: “The launch of a Maw Broon’s Kitchen in Dundee, the spiritual home of The Broons, is a very exciting development for the Maw Broon’s Kitchen Licensing Programme.
“This is a vision of bringing to life a treasured brand that is built on tradition and old fashioned values.
“We see Dundee as being the first step on a Maw Broon’s Kitchen roll-out across Scotland within five years.”