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Regional interest magazine closes after 12 years

A monthly regional interest magazine has closed after 12 years in print due to difficulty in attracting advertising.

The Ramsbottom-based title was circulated in area including Bolton, Bury, Rochdale and Rossendale, and had a monthly print run of 17,500.

The title was founded in 2004 by publisher Phil Wheelhouse as an offshoot to his marketing consultancy Fulphil.

It mainly relied on freelance staff, and no jobs will be lost as a result of the closure.  Five hundred subscribers to the magazine have been reimbursed.

 

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Phil told Prolific North website: “We’re obviously sorry we have had to close as with a small and dedicated publishing team like ours, it becomes more than just a business.

“You make the decision with a heavy heart but at the end of the day it’s a business decision.”

Phil added he had not wanted to compromise on the title’s principle of having a higher editorial-to-advertising ratio than competitors.

He continued: “That dynamic is what brought about the decision, but we always treated it very much as a paid-for magazine.”