A regional daily has relaunched today with a new running order and a “crisp, clean new look”.
The South Wales Echo has also introduced a series of new and revamped daily pullouts as part of the changes, which will see the letters page pushed further back in the book to make way for news on pages eight and nine.
Any news pages behind the centre fold have also been brought forward, while any features pages before the fold have been moved back to give the paper a “more natural flow”.
The relaunch sees the Echo follow suit after similar changes were made to Trinity Mirror sister dailies the Liverpool Echo, Manchester Evening News, Birmingham Mail and The Chronicle, Newcastle, over the past 12 months.
To coincide with the redesign, adverts have gone up in Cardiff city centre, a social media campaign has been launched and thousands of sample copies have been distributed to commuters.
The main postcode areas covered by the Echo have also been canvassed and key advertisers have been targeted.
The Echo’s cover price remains at 70p.
Editor Tryst Williams said: “Cardiff and South Wales have undergone massive changes over recent years, and our new-look Echo will reflect this.
“With huge developments re-shaping our city centre, Wales reaching the Euro 2016 tournament, Aston Martin building a new factory in the area, and the Champions League final on its way in 2017, there’s never been a better time to shout from the rooftops what a great capital city Cardiff is.
“Our redesigned Echo will be the perfect platform to champion and celebrate the city, while also continuing to highlight the issues that matter most to our readers.”
He added: “The relaunch has only been possible thanks to our fantastic project team who have worked tirelessly behind the scenes – while also carrying out their daily duties – to ensure the new-look edition is as successful as possible.”