AddThis SmartLayers

Regional daily prints Euro 2016 wall chart ‘with a difference’

A regional daily has produced a Euro 2016 wall chart “with a difference” ahead of the tournament’s kick-off today.

Wednesday’s edition of the Evening Telegraph, Dundee, used unique printing technology to give readers the chance to win an HD television if certain players score.

With parent company DC Thomson’s digital print head technology, each individual wall chart features the pictures of five randomly selected footballers competing in the tournament on its front cover.

After registering a unique code found on the poster, readers will be allocated points each time one of their players scores a goal during the tournament.

A mock-up of the wall chart's front cover, featuring five randomly selected footballers in the bottom right hand corner

A mock-up of the wall chart’s front cover, featuring five randomly selected footballers in the bottom right hand corner

The reader with the most points after the championships end will win a brand new 49″ high definition television.

The innovation is a result of the technology used by DC Thomson’s printing arm Discovery Print, which makes it possible to change what is to be printed without swapping plates on the press – allowing bespoke individual editions of newspapers to be published.

The wall chart, pictured below, also offers the standard feature of allowing fans to follow the tournament by filling in the results of matches as they are played, and highlights 10 players to watch.

Dundee Euro wallchart

Guy Forester, DC Thomson head of operations, said “Yesterday’s Evening Telegraph Euro poster includes another great innovative use of the Kodak Digital head capability at Discovery Print.

“The fantasy team concept provides each reader with five unique headshots of possible goal scorers and is a fantastic way to showcase our offerings.

“This is a great example of how the head can be used to produce high end graphics along with numbers and barcodes etc. The quality reproduced is off-set quality and was produced at full press speed.”

One comment

You can follow all replies to this entry through the comments feed.