A new website which adapts for different devices has been launched by a regional daily.
The Star, Sheffield, has relaunched its new responsive site to “very positive” feedback from readers.
The site, pictured below, which went live last Tuesday, is tailored to adjust its dimensions automatically depending on whether the reader in question is using a desktop computer, laptop, tablet or smartphone.
The switch sees The Star following the lead of fellow Johnston Press daily the Scotsman, which completed the change to a fully responsive format in November.
Ben Green, acting head of digital at The star, said: “”We are very pleased with The Star’s new website – it looks better than ever – and the launch was an absolute success.
“There was a real buzz around the newsroom on launch day, and the feedback we have had back from readers so far has been very positive.
“The website has been designed very much with our audience in mind. Not only does it look better but it also makes it easier for readers to navigate around the various sections, and find the content they want.”
He added: “”In the week since the new website was launched the audience figures have been very encouraging and demonstrate that our readers really like the new service.”
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Why is this news??
All websites being designed nowadays have to be fully functional on all platforms to make them user friendly and accessible
As for the ‘ buzz around the newsroom’ I can only assume the staff are easily pleased if this kind of basic detail gets them excited and says more about how bad the previous site must have been than it does about this version. and to claim that web traffic figures are proof of how popular it’s been with used is deluding yourself.
This kind of hyperbole about something that’s been standard across all websites really sums up how out of touch with everyday life some regionals are
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Just remind me please how do you determine the website launch was ‘ an absolute success’?
And as for excitedly claiming the ‘ new’ website “makes it easier for readers to navigate around the various sections, and find the content they want.”
Err that’s the most basic function of any website and it’s embarrassing that the ‘acting head of digital’ feels it necessary to point this out
With such excitement and great feedback coupled with a website that people can actually use we will all look forward to reading about the huge increase in web traffic and revenues as a result
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It says a lot when they get excited about what any half decent web site uses as a standard , it would be more newsworthy if it recorded huge and consistent web users and was making revenues as a result ,it just goes to show how far behind the regionals are when it comes to credible and progressive web offerings.
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It says a lot about the industry that this actually is something people are proud of in 2016.
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