A regional daily turned its masthead blue today in support of a high-flying football team on its patch.
People across Leicestershire have worn blue, as well as decorating homes and businesses with the colour, as part of the Leicester Mercury’s ‘Backing the Blues’ campaign to show support for Leicester City.
The club could become champions of England for the first time in their 132-year history if they beat Manchester United on Sunday.
The Mercury splashed this morning on an exclusive with Leicester band Kasabian, below, who revealed last night they will play a concert at City’s stadium next month.
Interim editor Rob Irvine said: “Leicester and the whole county are buzzing with excitement and our readers have really got behind the Backing the Blues campaign.
“Shop windows are dressed up, buildings have been lit in blue and many people have headed to work or to the shops sporting Leicester City colours.
“There’s a huge sense of anticipation for the match against Manchester United on Sunday when Leicester can clinch the title. We will of course be covering this live on the website and in Monday’s Mercury.”
The campaign, run jointly with BBC Radio Leicester, was launched earlier this month.