A new magazine has been launched bearing the name of a regional daily’s heritage sporting brand.
Archant has announced the launch of new quarterly magazine The Pink ‘Un, which takes its name from the weekly sports supplement in the Eastern Daily Press and its award-winning companion website.
The first issue, which went on sales at the weekend priced at £3.99, featured a survival guide for Norwich City’s supporters as the team fight to stay in the Premier League, a guide to Euro 2016 and analysis on Leicester City’s season.
It will also include a round-up of grassroots action and East Anglian football nostalgia.
Matt Kelly, Archant chief content officer, said: “We’re incredibly pleased to be extending the success of the Pink Un’ to the Pink ‘Un Magazine.
“It’s this potent mix of unique news and opinion that will keep the local community interested in sports coming back for more. We want to reflect their passion and the power of the tight-knit community in the magazine content.”
Am initial 6,000 copies of The Pink ‘Un Magazine go on sale at over 1,400 outlets throughout East Anglian, and its publication frequency will be reviewed at the star of the 2016/17 football season in August.
Craig Nayman, Archant chief commercial officer, added: “Launching a new magazine directed completely at a community of sports fanatics offers commercial partners the chance to target a passionate and engaged audience who belong to a group of interest.
“The advantage of this is then being able to match our sporting content that audiences interact with to local and national advertiser messaging.”
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Baffled to see how things like this ever become anything more than a questionable idea. If it makes it to next spring I’ll eat my cricket bat.
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The evening sports final (pink un) was pulled when, like all other football papers the market for this type of paper went almost overnight to online so it became the name given to the EDP Monday sports section,then with the way people accessing sports news becoming more immediate and instant the online site proved a decent forum for Norwich city fans to post and comment, so why do mssrs Kelly and co decide to take a huge backward step in bringing out a quarterly in print publication if for no other reasons than to attempt to any wring any available money out of advertisers?
Nowadays fans expect instant minute by minute updates, stats, photos and videos, instant reaction and comment,not a three month old round up of the news in printed form they then have to pay for, they didn’t buy it before it closed and had no online competition so its unlikely they’ll buy it now
It’s also interesting to hear the chief content officer (editor?) state “…offers commercial partners the chance to target a passionate and engaged audience” when the two main advertisers in the first one are the go to ones who appear in anything the company launches irrespective of audience ( reps moving them across from another title maybe?)
Huge backward step for Archant and an attempt to exploit the golden goose that a locally popular football site has given them, when they would be far better off trying to improve their ailing daily paper offerings.
Own goal
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What’s this? Investing in print? Have they gone mad?
Although I do rather like the cover.
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Sport Mag or LBGT Mag , confusing design
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Barclay view: you are Joe Ferrari. I claim my five pounds
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