Regional publisher Newsquest has moved to a mobile-friendly responsive web platform for its network of more than 140 local and regional news sites.
Until now, visitors to Newsquest sites coming via mobile devices have been automatically redirected to a mobile version of the site.
However the latest move will see a single responsive platform implemented across desktop, mobile and tablet which will automatically resize to fit all screens.
It comes as the latest comScore figures show that users spend more time per month on Newsquest sites than any other regional press group. The company claims a digital audience of 28m unique users.
Digital director Mark Smith said: “We’re proud that we have the most engaged users in the industry, and the move to a responsive platform will encourage them to spend even more time with us.
“It’s important because our local advertisers need to know that it’s local people who are driving our audience growth, whether it be on mobile or desktop, and these user engagement levels show that’s the case.”
Newsquest’s Director of Digital Platforms, Simon Hill, added: “ By presenting our news and information this way, we are giving our readers the best possible experience to discover and consume all of our content equally on all desktop and mobile devices.
The initial releases are just the first of an ongoing programme of work to improve the presentation, distribution and usability of our digital content and products, with a strong focus on mobile and social channels.”