The newspaper battle in a seaside town already served by two print titles has hotted up again with the launch of a new hyperlocal monthly magazine.
Worthing-based free publication Here & Now has been conceived by former Johnston Press and Newsquest advertising executive, Mike Cottee, along with his former associate Frances Wetherilt.
The town is also served by Johnston Press weekly the Worthing Herald.
Here & Now has launched as a 40-pager on newsprint, and has a mission statement to ‘Inform, Entertain & Amuse’, and will be delivered to 30,000 homes from this week, with a further 6,000 copies available from pick-up points.
The magazine will aim to provide between 40 and 50pc of “relevant locally produced editorial content”, as well as comprehensive what’s on listings.
Said Mike: “Although I am from the commercial side of local media, I’ve always been passionate about having good editorial in any publication I am expected to sell advertising in, to me content is king.
“I was lucky enough to have bumped into an old associate at a business networking event, and to discover she was planning to set-up a new business in the publishing sector, when I was thinking exactly the same.
“Over the last couple of years, I have established a highly successful leaflet distribution business in the town, so it seemed logical to return to my roots, as I had the distribution network, so it was a perfect fit.”
The announcement comes just hours after Paul celebrated the Journal’s biggest issue to date with a 128-page bumper edition.