The Manchester Evening News saw its web audience grow by 30.4pc in the year to the end of June, according to the latest ABC figures.
Monthly figures for web browsers and social media engagement for the main Trinity Mirror titles were published at lunchtime today.
Although all the group’s big city titles saw year-on-year growth in their web audiences there were wide variations between them.
While average daily unique browsers were up 30.4pc at the MEN and 38.4pc at the Huddersfield Daily Examiner, the Birmingham Mail, Liverpool Echo and Teesside Gazette all posted increases of around 12pc.
The biggest year=on-year growth was achieved by the multi-title platform Wales Online, which is the online presence for the Western Mail, South Wales Echo and Wales on Sunday.
Its web audience grew by 49.9pc in the year to June.
The only major title to see a month-on-month decline in web browsers was the Liverpool Echo, down 10.3pc in June compared to May.
The full figures are as follows:
Product | Metric | Jun-16 | MoM% | YoY% |
Birmingham Mail | Daily unique browsers | 239,863 | 16.05 | 12.66 |
FB likes | 221,175 | 1.85 | 102.42 | |
Twitter followers | 156,252 | 5.35 | 61.56 | |
Chronicle Live (Newcastle) | Daily unique browsers | 237,111 | -8.33 | 8.6 |
FB likes | 186,031 | -22.86 | 94.32 | |
Twitter followers | 105,845 | -24.99 | 51.77 | |
Coventry Telegraph | Daily unique browsers | 62,938 | 10.2 | 6.74 |
FB likes | 31,623 | 3.25 | 57.83 | |
Twitter followers | 50,455 | 4 | 51.56 | |
Daily Post (Wales) | Daily unique browsers | 81,423 | -2.12 | 15.38 |
FB likes | 115,291 | 4.1 | 137.27 | |
Twitter followers | 61,428 | 3.23 | 38.39 | |
Get Reading | Daily unique browsers | 46,757 | -12.04 | |
Get Surrey | Daily unique browsers | 43,717 | -16.11 | |
Huddersfield Daily Examiner | Daily unique browsers | 66,281 | 18.64 | 38.39 |
FB likes | 70,799 | 2.03 | 89.68 | |
Twitter followers | 42,317 | 2.61 | 35.79 | |
Liverpool Echo | Daily unique browsers | 524,549 | -10.28 | 12.14 |
FB likes | 1,114,487 | 0.4 | 19.29 | |
Twitter followers | 288,812 | 2.15 | 33.31 | |
Manchester Evening News | Daily unique browsers | 747,713 | 5.01 | 30.41 |
FB likes | 1,039,834 | 3.21 | 62.43 | |
Twitter followers | 339,771 | 3.49 | 42.77 | |
Teesside Evening Gazette | Daily unique browsers | 106,074 | -7.54 | 12.67 |
FB likes | 96,195 | 1.14 | 50.22 | |
Twitter followers | 50,012 | 3.84 | 41.87 | |
TM Regional Network | Daily unique browsers | 2,471,236 | 3.23 | 19.41 |
Visiter (Southport) | Daily unique browsers | 9,074 | 3.73 | 192.05 |
FB likes | 8,173 | 1.38 | 23.59 | |
Twitter followers | 14,363 | 33.86 | 54.87 | |
Wales Online | Daily unique browsers | 392,220 | 36.87 | 49.96 |
FB likes | 269,775 | 5.17 | 137.77 | |
Twitter followers | 119,813 | 4.45 | 64.94 |
I’m sure the reporters who have just been made redundant at the Western Mail will be delighted at the news.
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I have this recurring dream: that all the people TM make redundant gang together to launch their own independent publishing businesses which are a huge success. Then TM come sniffing around trying to buy them. And are told to get stuffed.
I am sure all these fantastic web figures are making money for someone, somewhere. But not enough to keep corporations the size of TM et al afloat.
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Imagine getting a pat on the back for this stuff?
‘Well done Bob, your sports story entitled ‘you’ll never BELIEVE what happened next!’ was a stromer, followed closely by your news story entitled ‘residents couldn’t BELIEVE what happened next!’
Wibble
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It’s all been said before. Show me the money, not meaningless numbers unconnected to useful reality. echo is right; there maybe cash being made somewhere but not in nearly enough quantities to keep the good ship TM afloat. Excuse me Cap’n Fox, but the ship’s listing badly, sir. Cap’n Fox…?
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Bless them
As long as they believe this is of any relevance or is of the slightest interest to any potential advertiser they’re doing no harm,oh other than free falling the business into a fools paradise where online popularity pays the bills.
Pointless and a complete waste of everyone’s time when there are bigger more pressing matters to attend to, notably propping up news papers and stabilising a rapidly sinking ship
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Splendid. Absolutely splendid. I’m in awe.
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I can hear Brucie shouting:
“What do points make? Prizes!”
“What do page hits make?…………………Ummmmmmm….well tangibly not a lot actually.”
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In these figures, have you spotted the great digital only Get Reading and co figures? Much crowed about at launch, it’s in freefall ..
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I notice they don’t quote the newspaper sales figures. The MEN is a publishing tragedy. Once upon a time it sold more than 600,000 copies a day, employed more than 100 proper journalists, made millions and meant something to the people of Greater Manchester.
It’s only achievements over the last 15 years have been to slash the number of reporters and watch revenue vanish. They can’t even give it away, never mind sell it. The MEN only makes a profit by keeping wages and staff at a minimum. To boast that it’s FREE website is a success is a bit like saying: Good news, your money worries are over – because you only have weeks to live.
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