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MEN sees 30pc growth in web audience

The MEN's website has been revealed as the highest performing in the latest ABC figuresThe Manchester Evening News saw its web audience grow by 30.4pc in the year to the end of June, according to the latest ABC figures.

Monthly figures for web browsers and social media engagement for the main Trinity Mirror titles were published at lunchtime today.

Although all the group’s big city titles saw year-on-year growth in their web audiences there were wide variations between them.

While average daily unique browsers were up 30.4pc at the MEN and 38.4pc at the Huddersfield Daily Examiner, the Birmingham Mail, Liverpool Echo and Teesside Gazette all posted increases of around 12pc.

The biggest year=on-year growth was achieved by the multi-title platform Wales Online, which is the online presence for the Western Mail, South Wales Echo and Wales on Sunday.

Its web audience grew by 49.9pc in the year to June.

The only major title to see a month-on-month decline in web browsers was the Liverpool Echo, down 10.3pc in June compared to May.

The full figures are as follows:

Product Metric Jun-16 MoM% YoY%
Birmingham Mail Daily unique browsers 239,863 16.05 12.66
FB likes 221,175 1.85 102.42
Twitter followers 156,252 5.35 61.56
Chronicle Live (Newcastle) Daily unique browsers 237,111 -8.33 8.6
FB likes 186,031 -22.86 94.32
Twitter followers 105,845 -24.99 51.77
Coventry Telegraph Daily unique browsers 62,938 10.2 6.74
FB likes 31,623 3.25 57.83
Twitter followers 50,455 4 51.56
Daily Post (Wales) Daily unique browsers 81,423 -2.12 15.38
FB likes 115,291 4.1 137.27
Twitter followers 61,428 3.23 38.39
Get Reading Daily unique browsers 46,757 -12.04
Get Surrey Daily unique browsers 43,717 -16.11
Huddersfield Daily Examiner Daily unique browsers 66,281 18.64 38.39
FB likes 70,799 2.03 89.68
Twitter followers 42,317 2.61 35.79
Liverpool Echo Daily unique browsers 524,549 -10.28 12.14
FB likes 1,114,487 0.4 19.29
Twitter followers 288,812 2.15 33.31
Manchester Evening News Daily unique browsers 747,713 5.01 30.41
FB likes 1,039,834 3.21 62.43
Twitter followers 339,771 3.49 42.77
Teesside Evening Gazette Daily unique browsers 106,074 -7.54 12.67
FB likes 96,195 1.14 50.22
Twitter followers 50,012 3.84 41.87
TM Regional Network Daily unique browsers 2,471,236 3.23 19.41
Visiter (Southport) Daily unique browsers 9,074 3.73 192.05
FB likes 8,173 1.38 23.59
Twitter followers 14,363 33.86 54.87
Wales Online Daily unique browsers 392,220 36.87 49.96
FB likes 269,775 5.17 137.77
Twitter followers 119,813 4.45 64.94



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  • July 21, 2016 at 12:41 pm

    I’m sure the reporters who have just been made redundant at the Western Mail will be delighted at the news.

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  • July 21, 2016 at 1:07 pm

    I have this recurring dream: that all the people TM make redundant gang together to launch their own independent publishing businesses which are a huge success. Then TM come sniffing around trying to buy them. And are told to get stuffed.
    I am sure all these fantastic web figures are making money for someone, somewhere. But not enough to keep corporations the size of TM et al afloat.

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  • July 21, 2016 at 1:07 pm

    Imagine getting a pat on the back for this stuff?

    ‘Well done Bob, your sports story entitled ‘you’ll never BELIEVE what happened next!’ was a stromer, followed closely by your news story entitled ‘residents couldn’t BELIEVE what happened next!’


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  • July 21, 2016 at 3:15 pm

    It’s all been said before. Show me the money, not meaningless numbers unconnected to useful reality. echo is right; there maybe cash being made somewhere but not in nearly enough quantities to keep the good ship TM afloat. Excuse me Cap’n Fox, but the ship’s listing badly, sir. Cap’n Fox…?

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  • July 21, 2016 at 6:27 pm

    Bless them
    As long as they believe this is of any relevance or is of the slightest interest to any potential advertiser they’re doing no harm,oh other than free falling the business into a fools paradise where online popularity pays the bills.
    Pointless and a complete waste of everyone’s time when there are bigger more pressing matters to attend to, notably propping up news papers and stabilising a rapidly sinking ship

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  • July 22, 2016 at 10:22 am

    I can hear Brucie shouting:
    “What do points make? Prizes!”
    “What do page hits make?…………………Ummmmmmm….well tangibly not a lot actually.”

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  • July 22, 2016 at 4:50 pm

    In these figures, have you spotted the great digital only Get Reading and co figures? Much crowed about at launch, it’s in freefall ..

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  • July 25, 2016 at 10:16 am

    I notice they don’t quote the newspaper sales figures. The MEN is a publishing tragedy. Once upon a time it sold more than 600,000 copies a day, employed more than 100 proper journalists, made millions and meant something to the people of Greater Manchester.
    It’s only achievements over the last 15 years have been to slash the number of reporters and watch revenue vanish. They can’t even give it away, never mind sell it. The MEN only makes a profit by keeping wages and staff at a minimum. To boast that it’s FREE website is a success is a bit like saying: Good news, your money worries are over – because you only have weeks to live.

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