A new bilingual weekly newspaper is set to go on sale for the first time tomorrow with the creation of seven jobs.
Herald Newspapers PLC has announced the first issue of The Ceredigion Herald will go on sale priced at 70p as it goes “head to head” with Newsquest’s Tivy-side Advertiser and Tindle’s Cambrian News.
The newspaper will be published mainly in English, but will carry three or four pages of Welsh every week, as well as printing individual readers’ letters, contributor’s columns and obituaries in the language.
Since 2013, Herald newspapers has launched three new titles in Wales – The Pembrokeshire Herald, The Carmarthenshire Herald and The Llanelli Herald.
A mock-up of how the Herald will look
The new title’s launch has led to the creation of seven new jobs within the company – two full-time editorial positions, one in graphic design, two in sales, one in management and one in admin.
The Ceredigion Herald will cover from Aberystwyth in the north to Cardigan in the south, and will feature 64 pages of content unique to its patch.
A weekly 24-page centre supplement will carry advertising, features and more general West Wales news.
It will initially be sold at 70p, with a print run of 10,000 available at 200 shops and supermarkets across Ceredigion.
Managing editor Thomas Sinclair said: “It’s never easy to arrive in a county and start from scratch, but we have shown it can be done, and that The Herald is a successful format. I very much hope that the new paper will be as well received as the other three titles.
He added: “We are looking forward to the challenges and opportunities which some with a new venture. We very much look forward to working with the community in Ceredigion – we want to make a real difference.”
Tim Evans, advertising sales director, added: “We have already had a strong response from the business community in Ceredigion.
“Many people are keen to see a new independent newspaper in West Wales – advertising spaces for the first month’s worth of editions is nearly completely sold.”
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“New jobs created” – now there’s a rare form of words on this site. Let’s hope this is the start of the biggest renaissance since the, er, Renaissance. Good luck one and all.
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Sweet Jesus…….could there possibly be some positive comments regarding this article?
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Good to see this new paper will have such up to date subbing – capital letters all round, headlines with drop shadows, indented first pars and tinted boxes. All very 1990s. Purely from a design point of view, since it relaunched as a tabloid a few years ago, the Cambrian News is a much better looking paper.
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Great news – hope it goes well!
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Good stuff, hope it is successful.
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Good times for the Herald operation, what with the papers once owned by Local World in South Wales now involved in some kind of integration project with the Western Mail. Be interesting to see how that pans out.
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Congrats. My weekly can’t even write in English.
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Sounds a bit gimmicky to me. By printing 3-4 pages in Welsh you automatically eliminate 3-4 pages for non-Welsh speakers, whereas I imagine all Welsh speakers speak English. Will people pay 70p for a paper that has several pages in it they can’t read? Do Welsh speakers really care about 3 or 4 pages in Welsh? If the stories on those 3-4 pages are different from those in English then non-Welsh speakers will be left in the dark, if they are the same then why bother?
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That’s not gimmicky, that’s catering for your readership. I assume, I Got Out Alive, that you are English, possibly, by your attitude, a Londoner. Wales IS another country, and that corner of West Wales is one of the biggest Welsh speaking areas in it – and it’s not just because they’re taught it in schools, either. I remember when I was a child, the Tivyside always had a Welsh news section in it; I don’t know whether it has now, but I would be surprised if it has – too many people in NQ with your colonial attitude.
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If there’s a market for a local paper catering to Welsh speakers then would it not make more sense to produce one wholly in the Welsh language?
I take gladimouts view that all this will do is fall between two posts: alienating those who don’t speak Welsh and not providing enough content for those that do
Seems like a case of trying to please everyone and ending up pleasing no one
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Apologies ‘ I meant ‘ got out Alives’ points , not gladimoutofits views
So many pseudonyms!
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Sigh. No, you wouldn’t do it entirely in Welsh because you would alienate your non-Welsh-speaking readers – and the advertisers too. Who knows, those three Welsh pages might actually not be there if it wasn’t for the Welsh-language content, so no-one would be missing anything, would they?
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why consider a bit of one language and a bit of another? if its strong enough to sustain a welsh speaking version alongside an english version why not produce two editions?
The trouble with doing anything in half measures is that everyone then feels shortchanged and thats likely to happen in this instance.
If its not feasible to produce one then the whole excercise is pointless,a few odd pages doffing its cap to the welsh speakers in the community is hardly worth the effort
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The Cambrian News (Cardigan and Newcastle Emlyn edition) is a sham.. very little news south of Aberaeron appears. I will buy the Herald if it PROMISES not to become an outlet to publicise that well known convicted footpath blocker beloved by the Tivyside Advertiser.
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GladIm out of it. This has nothing to do with disliking Welsh or the Welsh language. You miss the point. I actually worked on a paper on which we tried dual language and it was not a success. It is neither ‘mickling nor muckling’ (think that’s Scottish not Welsh).
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best of luck to the Ceredigion Herald. FELIX AL-TALAL
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