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Ex-Local World titles move to monthly ABCes

ABClogo-e1424873874120Three former Local World titles have published monthly digital audience figures for the first time following the company’s takeover by Trinity Mirror.

The Leicester Mercury, Hull Daily Mail and Stoke Sentinel have been included in the list of TM titles to publish monthly ABC figures for web browsers, Facebook likes and Twitter followers.

The figures, covering the month of August, show all the group’s main regional titles continued to see year-on-year growth in web broswers compared to August 2015.

However there were month-on-month declines for the Coventry Telegraph, Liverpool Echo and Teesside Gazette websites, as well Wales Online which saw a 16.4pc decrease from the July spike which coincided with Wales’ run to the semi-finals of the European football championship.

Trinity Mirror’s regional network of websites as a whole now boasts an average 3.89m unique daily browsers, a 76pc rise over the past 12 months.

The full figures for each newsbrand are as follows:

Product Metric Aug-16 MoM% YoY%
Birmingham Mail Daily web browsers 286,550 7.36 24.6
FB likes 231,017 2.15 84.37
Twitter followers 173,154 4.72 64.45
Chronicle Live (Newcastle) Daily web browsers 268,989 -0.5 18.43
FB likes 199,135 3.58 79.44
Twitter followers 114,568 3.67 52.6
Coventry Telegraph Daily web browsers 62,685 -1.78 10.5
FB likes 34,167 4.49 57.96
Twitter followers 54,394 3.55 53.39
Daily Post (Wales) Daily web browsers 92,497 8.6 22.4
FB likes 130,017 7.99 145.65
Twitter followers 65,445 2.88 39.81
Get Reading Daily web browsers 63,636 21.32
Get Surrey Daily web browsers 50,636 -4.76
Huddersfield Daily Examiner Daily web browsers 64,529 8.57 21.62
FB likes 75,160 3.59 75.89
Twitter followers 44,440 2.33 34.68
Hull Daily Mail Daily web browsers 110,439
FB likes 54,166
Twitter followers 115,529
Leicester Mercury Daily web browsers 74,884
FB likes 45,033
Twitter followers 72,094
Liverpool Echo Daily web browsers 598,174 -8.26 22.4
FB likes 1,126,733 0.5 13.08
Twitter followers 301,488 1.93 32.67
Manchester Evening News Daily web browsers 833,172 1.28 31.1
FB likes 1,129,812 4.48 56.83
Twitter followers 361,217 2.71 42.2
Teesside Evening Gazette/ Daily web browsers 108,819 -5.94 16.4
Gazette Live FB likes 99,040 1.64 42.58
Twitter followers 53,838 3.25 43.91
The Sentinel, Stoke Daily web browsers 77,079
FB likes 73,509
Twitter followers 47,751
TM Regional Network Daily web browsers 3,897,848 -1.11 76.21
Visiter (Southport) Daily web browsers 12,628 18.77 46.38
FB likes 10,677 10.71 197.99
Twitter followers 8,400 1.46 20.99
Wales Online Daily web browsers 318,874 -16.38 23.68
FB likes 300,846 3.16 129.96
Twitter followers 130,379 3.56 63.45

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  • September 16, 2016 at 9:59 am
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    Oh terrific. That’s really good news. I’ll break out the champagne at once.

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