Three former Local World titles have published monthly digital audience figures for the first time following the company’s takeover by Trinity Mirror.
The Leicester Mercury, Hull Daily Mail and Stoke Sentinel have been included in the list of TM titles to publish monthly ABC figures for web browsers, Facebook likes and Twitter followers.
The figures, covering the month of August, show all the group’s main regional titles continued to see year-on-year growth in web broswers compared to August 2015.
However there were month-on-month declines for the Coventry Telegraph, Liverpool Echo and Teesside Gazette websites, as well Wales Online which saw a 16.4pc decrease from the July spike which coincided with Wales’ run to the semi-finals of the European football championship.
Trinity Mirror’s regional network of websites as a whole now boasts an average 3.89m unique daily browsers, a 76pc rise over the past 12 months.
The full figures for each newsbrand are as follows:
Product | Metric | Aug-16 | MoM% | YoY% |
Birmingham Mail | Daily web browsers | 286,550 | 7.36 | 24.6 |
FB likes | 231,017 | 2.15 | 84.37 | |
Twitter followers | 173,154 | 4.72 | 64.45 | |
Chronicle Live (Newcastle) | Daily web browsers | 268,989 | -0.5 | 18.43 |
FB likes | 199,135 | 3.58 | 79.44 | |
Twitter followers | 114,568 | 3.67 | 52.6 | |
Coventry Telegraph | Daily web browsers | 62,685 | -1.78 | 10.5 |
FB likes | 34,167 | 4.49 | 57.96 | |
Twitter followers | 54,394 | 3.55 | 53.39 | |
Daily Post (Wales) | Daily web browsers | 92,497 | 8.6 | 22.4 |
FB likes | 130,017 | 7.99 | 145.65 | |
Twitter followers | 65,445 | 2.88 | 39.81 | |
Get Reading | Daily web browsers | 63,636 | 21.32 | |
Get Surrey | Daily web browsers | 50,636 | -4.76 | |
Huddersfield Daily Examiner | Daily web browsers | 64,529 | 8.57 | 21.62 |
FB likes | 75,160 | 3.59 | 75.89 | |
Twitter followers | 44,440 | 2.33 | 34.68 | |
Hull Daily Mail | Daily web browsers | 110,439 | ||
FB likes | 54,166 | |||
Twitter followers | 115,529 | |||
Leicester Mercury | Daily web browsers | 74,884 | ||
FB likes | 45,033 | |||
Twitter followers | 72,094 | |||
Liverpool Echo | Daily web browsers | 598,174 | -8.26 | 22.4 |
FB likes | 1,126,733 | 0.5 | 13.08 | |
Twitter followers | 301,488 | 1.93 | 32.67 | |
Manchester Evening News | Daily web browsers | 833,172 | 1.28 | 31.1 |
FB likes | 1,129,812 | 4.48 | 56.83 | |
Twitter followers | 361,217 | 2.71 | 42.2 | |
Teesside Evening Gazette/ | Daily web browsers | 108,819 | -5.94 | 16.4 |
Gazette Live | FB likes | 99,040 | 1.64 | 42.58 |
Twitter followers | 53,838 | 3.25 | 43.91 | |
The Sentinel, Stoke | Daily web browsers | 77,079 | ||
FB likes | 73,509 | |||
Twitter followers | 47,751 | |||
TM Regional Network | Daily web browsers | 3,897,848 | -1.11 | 76.21 |
Visiter (Southport) | Daily web browsers | 12,628 | 18.77 | 46.38 |
FB likes | 10,677 | 10.71 | 197.99 | |
Twitter followers | 8,400 | 1.46 | 20.99 | |
Wales Online | Daily web browsers | 318,874 | -16.38 | 23.68 |
FB likes | 300,846 | 3.16 | 129.96 | |
Twitter followers | 130,379 | 3.56 | 63.45 |
Oh terrific. That’s really good news. I’ll break out the champagne at once.
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