In an editorial published on Saturday, David cited past campaigns including its Friend in Need initiative, which called on readers to spend time with lonely or vulnerable people.
The Evening News and sister paper the Eastern Daily Press are also running an ongoing Mental Health Watch campaign, which aims to increase awareness and get better mental health provision in Norfolk and Suffolk.
Wrote David: “There are numerous reasons why I believe the local press still matters to a community and its people. Which is handy, you might say, given I’m the editor of this newspaper.
“When a community has something to celebrate, such as Norwich City’s forthcoming promotion (we hope), local media also plays an important role in helping to add to the sense of occasion, as well as providing something by which to remember that moment for years to come.
“But perhaps the biggest impact that we can make is in the campaigns we choose – and it is often those causes that make journalists feel proudest about the sector they have chosen to work in.”
He went on to add that several years ago the Evening News raised thousands of pounds so that teddy bears could go in ambulances and be handed to children if they, or their parents, needed treatment.
Urging readers to contact him, David continued: “The reason why I’m talking about this is because the time has come for the Evening News to get behind a new cause – and I’d like your help in deciding what that should be.
“Do you know of something that is worthy of further coverage? Is there an appeal, cause or idea that other readers might be prepared to rally behind? If the answer to those questions is yes then please do drop me a line.”