A regional daily turned its front page into a goalscorer competition ahead of one of football’s most famous derbies.
The Glasgow Evening Times has used digital technology, which allows it to print unique messages on different copies of the same edition, to come up with the competition before the city’s ‘Old Firm’ derby between Rangers and Celtic on New Year’s Eve.
More than 50 different versions of today’s front page are on sale as a result of the technology at the ET’s Cambuslang printing centre, each bearing the name of a different Rangers or Celtic squad member.
If a reader buys a copy and the player named on the front scores the first goal in the match, they can enter into a draw to win one of five £100 prizes.
Editor Graham Shields said: “The Old Firm match is of huge interest to a very large proportion of our readers and we hope our prize game can add an extra dimension to their enjoyment of the day.
“This is the latest use of this technology, and we have plans to use it more in 2017 as our readers seem to enjoy the novelty.
“For the Scottish election we urged readers to use their vote, and on Christmas Eve we printed personalised season’s greetings.”