A campaign to get behind a market which can trace its history back almost 1,000 years has been launched by a city daily.
The Norwich Evening News has announced its Get Behind Your Market campaign, which aims to promote Norwich Market.
The market, pictured below, is recognisable in Norwich due to its colourful striped roofs which are now an “iconic” part of the city centre, according to the Evening News.
The campaign comes after a 10-year plan aiming to boost the profile of the marker was unveiled.
Editor David Powles said: “Norwich is lucky that it still has such a vibrant market and people should be very proud of it.
“We hope that people will support our campaign to ensure that it can continue to thrive for many, many more years to come.”
Mark Wright, chairman of the Norwich Market Traders’ Association, said: “The first thing people need to remember is the money isn’t going into a management trust fund, it stays in Norwich and it stays with Norwich people.
“Number two, it’s something the people of Norwich should be proud of, there are things on here you can’t get on the high street.”
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Nothing like a newspaper jumping on the bandwagon. If editors were really in touch with issues, like this one constantly seems to claim, he’d have known about the dwindling fortunes of the market long before someone else’s campaign was dreamed up.
Don’t get me wrong, I think it’s a worthy cause, but is it about the market’s future or the dwindling fortunes of the Norwich Morning News?
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Deary me,yet more bandwagon jumping in a desperate attempt to ingratiate themselves with the Norwich market traders and trying to drum up a few copy sales despite only selling a handful of papers in the city.
The problem with any campaigning the two Norwich morning papers try to do is one of lack of readers, I think it’s around 10,000 copies these days?,there are not enough people buying copies and taking them seriously enough to make any difference.
City traders should contact the many local independent publishers and websites to get their message across to the populace,the days of the Norwich morning papers having the ears of the people are long gone .
Nothing wrong with a pre Christmas newspaper sales driver, just don’t dress it up as anything but.
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Maybe if the Norwich evening news came out at the end of the afternoon, say around 4.45, in time to catch homeward bound commuters,and contained up to the minute news of the day, as it used to when it was selling 50-60,000 copies ( unlike now when it’s on sale at breakfast time and filled with old news,puffs and featureettes and selling little over 10,000 copies ) it might stand a chance of selling a few more copies and be taken seriously as a platform to campaign local Norwich issues..
Redress that key factor Mr Powles and you’ll have a better chance of boosting sales ,do nothing and the awful sales numbers will continue to dwindle.
Unless of course this is a slow news day and is merely a year end copy sales push?
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I can’t see how this bandwagon is going to increase sales. By all means support the market and plug its benefits, but that ain’t going to make more people buy the paper.
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Youre right “citizen” supporting the market is all very well for those few people who will see this paper but with a decreasing copy sale number it wont help the traders who really need to spread the word much further and via amore effective medium ,if anything this ought to be a campaign for the EDP which in theory covers a wider area, however with so few copies being sold this too is no longer the force it once was so will not really help.
i doubt this is an Archant sales drive ,if it is its an ill thought out one which will benefit no one and not help the cause
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There must be an across the board brief to editors from above to grab hold of local hot potatoes in an attempt to flog a few extra papers before year end as this is the second ‘campaign’ heralded by the Norwich city dailies in a week.
First it’s the naming and shaming of mobile phone using drivers, difficult when only those choosing to contest and go to court can be named and shamed, ( and that won’t be many) now it’s the other morning paper looking to promote the traditional Norwich market to the few who buy the Norwich evening news.
Both causes worthy of campaigning for but neither will benefit by being campaigned for in papers with dying readerships.
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