Web traffic continued to grow year-on-year at Trinity Mirror’s regional daily newspaper websites despite a Christmas readership dip, according to the latest ABC figures.
The North Wales Daily Post was the only title to record a month-on-month increase in daily average unique browsers in December, with a lack of activity around the Christmas holidays impacting readership on other sites.
However, all the titles recorded in the latest figures revealed a year-on-year increase in readership between December 2014 and December 2015.
The biggest gain in this field was again made by the Daily Post, with 77,177 daily average unique browsers accounting for an 82.3pc year-on-year rise.
Month-on-month, Wales Online (which incorporates newspapers including the South Wales Echo and Western Mail) recorded the biggest decrease with a drop of 17.8pc leaving the website with an average of 258,964 browsers each day.
All titles continued to record increases in the number of readers using their Facebook and Twitter channels during December.
David Higgerson, digital publishing director and assistant editorial director for Trinity Mirror Regionals, said: “We would always expect December’s traffic figures to be lower than November’s due to the Christmas break, which leads to significant change in reader behaviour.
“Our focus is on engaging with readers more frequently, so we are delighted that at many titles, the rate of page view growth is outstripping unique user growth. Time spent on site per visit is also growing quickly.
“Four of our biggest sites, MEN, ChronicleLive, GazetteLive and Daily Post saw month on month unique user growth which was down to spikes in the number of readers turning to us when bad weather hit these areas. It’s very encouraging that readers now increasingly think of us as their first port of call when big stories break.
“The scale of year on year growth is testament to the hard work of all of our journalists, and is aided by greater focus on audience analytics throughout our newsrooms.”
The following table shows the web figures for December in full:
|Website||Daily Average UB||M-o-M change (pc)||Y-o-Y change (pc)|
|Daily Post (Wales)||77,177||1.3||82.3|
|Huddersfield Daily Examiner||52,772||-2.4||35.9|
|Manchester Evening News||558,095||-4.6||34.5|
|Teesside Evening Gazette||101,305||-1.5||40.2|
The following table shows the Facebook figures for October in full:
|Website||Facebook ‘likes’||M-o-M change (pc)|
|Daily Post (Wales)||87,191||15.1|
|Huddersfield Daily Examiner||60,164||6.9|
|Manchester Evening News||851,173||4.7|
|Teesside Evening Gazette||85,536||4.1|
The following table shows the Twitter figures for October in full:
|Website||Twitter ‘followers’||M-o-M change (pc)|
|Daily Post (Wales)||51,913||2.9|
|Huddersfield Daily Examiner||36,712||3|
|Manchester Evening News||287,184||3|
|Teesside Evening Gazette||41,566||2.9|