AddThis SmartLayers

Publication day brought forward at seven Trinity Mirror weeklies

Seven Trinity Mirror-owned weekly newspapers are changing their publication dates after research showed readers wanted them a day earlier.

The North Wales Weekly News hit the streets for the first time on Wednesday this week after previously being published each Thursday.

It follows the Aldershot News & Mail, Glamorgan Gazette, Merthyr Express, Hinckley Times and Loughborough Echo, which have already moved their publication dates forward by a day.

The Caernarfon Herald will be the last to make the switch next week.

An advert telling readers of the North Wales Weekly News about the change in publication date.

An advert telling readers of the North Wales Weekly News about the change in publication date.

A Trinity Mirror spokesman said:  “We’ve moved seven of our weekly titles forward 24 hours to be on sale on a Wednesday instead of a Thursday.

“The idea behind the move is to squeeze in an extra day of sales. This mainly targets supermarkets – so shoppers who perhaps only frequent stores once a week on a Wednesday will have the chance to purchase the paper.”

The Weekly News informed readers of the change with an advert headlined ‘Wednesdays just got better….Thursdays are soooo last week!”

The paid-for newspaper, which marked its 125th birthday last year, told readers on its Facebook page that “research apparently shows people would like it a day earlier.”

The North Wales title was founded in 1889 by a local printer called Robert Evans Jones and was originally called the Weekly News and Visitors’ Chronicle.

It is based at the same offices as the North Wales Daily Post in Llandudno Junction.

6 comments

You can follow all replies to this entry through the comments feed.
  • October 16, 2015 at 9:38 am
    Permalink

    So is it because people do actually want it a day earlier according to ‘research’ or just to try to sell more copies? What’s the research?

    Report this comment

    Like this comment(4)
  • October 16, 2015 at 11:21 am
    Permalink

    Aah the nebulous “research shows” claim.
    I remember “research showing” that Norwich Evening News readers wanted to pick up their paper earlier. This was revealed when the move to overnight printing was announced.
    No mention of research showing that people didn’t want old news with their favourite teatime read.

    Report this comment

    Like this comment(3)
  • October 16, 2015 at 11:23 am
    Permalink

    @Pete, London

    ‘Just’ to try to sell more copies? I’d have thought that was a very, very good reason for the move.

    Report this comment

    Like this comment(4)
  • October 16, 2015 at 2:47 pm
    Permalink

    “… research apparently shows…”
    Strange use of the word apparently. It sounds like the writer doesn’t even believe there has been any research.
    More like a few people wondering if a longer shelf life could be a good idea, deciding yes and calling it research..

    Report this comment

    Like this comment(3)
  • October 16, 2015 at 6:51 pm
    Permalink

    Absolute bull!

    It’s because it’s cheaper to trolley multiples into the print slots at their pagination, plus it gives overstretched ad reps an extra day to sell into the bigger titles they’re forced to straddle.

    Research my ****!

    Report this comment

    Like this comment(1)
  • October 19, 2015 at 9:56 pm
    Permalink

    Probably just an extra day to get extra sales. A good thing for industry no?? Will at least generate much needed cash to continue paying editorial staff who keep churning out those press releases

    Report this comment

    Like this comment(2)