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Three regionals see print edition readership boost

National Readership Survey

Three regional newspapers have seen the estimated audience of their printed titles increase year-on-year, according to the latest figures from the National Readership Survey.

The Yorkshire Post and the Glasgow-based Herald and Sunday Herald all saw the reach of their printed titles rise during the period April 2014 to March 2015 – though overall readership was down overall because of a fall in website users.

Figures show that the joint print readership of the Herald and Sunday Herald increased from 437,000 to 475,000 per month while the titles had a combined print and website reach of 870,000, down from 891,000.

And the Yorkshire Post’s print readership rose from 573,000 to 576,000 over the year, with a combined print and digital audience of 733,000, down from 763,000.

The NRS released the figures yesterday for the estimated combined Print and Digital Data for national newspapers and a handful of regional titles, with the digital figures relating to March this year.

Its digital figures show that most of the regional titles featured in the figures saw a fall in their website visitors year-on-year, although the figures only include visitors from PCs and laptops, not mobiles.

At The Scotsman and Scotland on Sunday, the combined print and website reach per month fell year-on-year from 1,175,000 to 1,061,000.

And at Dundee-based The Courier, its estimated print and digital audience remained the same at 515,000, with a fall in print readership and a rise in digital users.

The Aberdeen-based Press and Journal, which was not included in last year’s figures, had a combined monthly reach of 482,000.

The NRS figures are different from the ABC sales figures and are estimated from surveys with individuals.


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  • June 4, 2015 at 9:07 am

    Yorkshire Post print readership up 3,000 (or .7 per cent) – due to the Tour de France-effect and its excellent coverage?

    But while it is obviously better than a fall – HTFP is it really ‘a boost’? Within the margin of error seems more like it.

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  • June 4, 2015 at 10:22 am

    Great to see the huge team effort put in to make the YP coverage of the TDF such a blinding success. Credit to the journalists and designers who worked with such passion over months to make it happen.

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