Three regional newspapers have seen the estimated audience of their printed titles increase year-on-year, according to the latest figures from the National Readership Survey.
The Yorkshire Post and the Glasgow-based Herald and Sunday Herald all saw the reach of their printed titles rise during the period April 2014 to March 2015 – though overall readership was down overall because of a fall in website users.
Figures show that the joint print readership of the Herald and Sunday Herald increased from 437,000 to 475,000 per month while the titles had a combined print and website reach of 870,000, down from 891,000.
And the Yorkshire Post’s print readership rose from 573,000 to 576,000 over the year, with a combined print and digital audience of 733,000, down from 763,000.
The NRS released the figures yesterday for the estimated combined Print and Digital Data for national newspapers and a handful of regional titles, with the digital figures relating to March this year.
Its digital figures show that most of the regional titles featured in the figures saw a fall in their website visitors year-on-year, although the figures only include visitors from PCs and laptops, not mobiles.
And at Dundee-based The Courier, its estimated print and digital audience remained the same at 515,000, with a fall in print readership and a rise in digital users.
The Aberdeen-based Press and Journal, which was not included in last year’s figures, had a combined monthly reach of 482,000.
The NRS figures are different from the ABC sales figures and are estimated from surveys with individuals.