A recently-launched Sunday newspaper is to change its masthead in a bid to align it more closely with its sister daily title.
The Western Morning News on Sunday, which hit the streets last June, is to adopt the WMN’s traditional masthead from this weekend to coincide with a fresh marketing drive.
Other changes to the Local World-owned title include a new Best of the West luxury property guide and the start of a series entitled ‘Ones to Watch’ across the arts, sport, politics and business sectors.
The paper has this week launched a new television, radio and print advertising and marketing campaign to back up the changes.
Editor Bill Martin said: “We have developed the Sunday with a clear target market in mind and the overwhelming response has been positive.
“Feedback has told us that the strength of the Western Morning News brand, and its inherent trust and heritage, is something our Sunday audience wants to be closer to.
“The WMN, while standing firm by the values it and is readers value most, is constantly evolving.
“We have some big plans for the title this year and this week marks our readers’ first opportunity to see the initial changes.”
No sales figures for the Sunday edition of the Morning News have so far been made public. According to its most recently-audited ABC figures, the daily title has a circulation of 26,699.
The Sunday edition retails at £1.50 compared to £1 for the Saturday paper and 60p for the Monday-Friday editions.