New buses wrapped in the branding of a regional daily have been launched across its patch.
The buses are wrapped in two different designs, one of which features an optical illusion to make it look as though passengers are reading the newspaper while on board.
The Sentinel’s sport and nostalgia supplements are also promoted on the buses, one of which is pictured below.
Editor-in-Chief Martin Tideswell said: “I can’t think of a better way to promote our trusted heritage brand than having key Sentinel platforms emblazoned on buses which will be carrying people on all major routes across North Staffordshire.
“The Sentinel buses are wonderfully eye-catching – promoting our popular brands such as The Green ‘Un and The Way We Were.
“They’re also a bit of fun and we’re sure people will enjoy seeing passengers ‘transformed’ when sitting on the vehicles and given other people’s bodies for the journey.”
Readers are being offered the chance to win £50 by sending the Sentinel Instagram photos of themselves with the buses, using the hashtag #Sentinelselfie.
Ady Culpin, spokesman for First Potteries, said: “We see this partnership as a great opportunity to work with an established proactive business in the local community.
“Both First Potteries and The Sentinel provide a service to local people, and by working together we can offer many great initiatives, support local events and raise the profile of public transport and local news in and around the Potteries and Staffordshire area.”