AddThis SmartLayers

Social media presence grows at Trinity Mirror websites

ABClogo-e1424873874120Readership increased at four of Trinity Mirror’s regional daily newspaper websites over the course of November as the group’s social media presence continued to grow, according to the latest ABC figures.

Th Huddersfield Daily Examiner saw the largest increase of those for which data is recorded, with 54,061 daily average unique browsers representing a 13pc month-on-month rise.

However, there were decreases at four other regional sites – the Coventry Telegraph (-7.9pc), Liverpool Echo (-3.8pc), Teesside Gazette (-5pc) and Wales Online (-2.6pc).

All of the regional publisher’s Facebook pages continued to see a growth in ‘likes’, with a 20.9pc boost at the North Wales Daily Post pushing it reach on the social networking website to 75,752 people.

It was a similar story on Twitter, where Wales Online’s 4.3pc rise in ‘followers’ was the biggest across the group in percentage terms.

The following table shows the web figures for October in full:

Website Daily Average UB M-o-M change (pc) Y-o-Y change (pc)
Birmingham Mail 222,891 8 N/A
Coventry Telegraph 61,891 -7.9 40.8
Daily Post (Wales) 76,219 2.2 86.3
Huddersfield Daily Examiner 54,061 13 22.9
Liverpool Echo 469,356 -3.8 66.7
Manchester Evening News 585,100 3.6 18.7
Newcastle Live 205,781 8.5 N/A
Teesside Evening Gazette 102,874 -5 42.8
Wales Online 314,973 -2.6 45.4

The following table shows the Facebook figures for October in full:

Website Facebook ‘likes’ M-o-M change (pc)
Birmingham Mail 156,406 9.3
Coventry Telegraph 24,395 3.1
Daily Post (Wales) 75,752 20.9
Huddersfield Daily Examiner 56,285 10.7
Liverpool Echo 1,026,469 1.8
Manchester Evening News 812,841 5.2
Newcastle Live 141,317 8.6
Teesside Evening Gazette 82,102 6.5
Wales Online 180,144 11.5

The following table shows the Twitter figures for October in full:

Website Twitter ‘followers’ M-o-M change (pc)
Birmingham Mail 117,035 4.2
Coventry Telegraph 39,291 3.5
Daily Post (Wales) 50,466 2.6
Huddersfield Daily Examiner 35,630 2.9
Liverpool Echo 245,423 3.6
Manchester Evening News 278,823 3.1
Newcastle Live 81,910 3.3
Teesside Evening Gazette 40,382 2.6
Wales Online 90,691 4.3


You can follow all replies to this entry through the comments feed.
  • December 18, 2015 at 8:38 am

    Excellent detailed figures. And what’s the exact effect on revenue?

    Report this comment

    Like this comment(6)
  • December 18, 2015 at 9:31 am

    Right, who had Jeff Jones down as first to make a sarcastic comment in the sweep?

    Report this comment

    Like this comment(5)
  • December 18, 2015 at 11:27 am

    I’d be the luckiest man alive if that did it for me

    Report this comment

    Like this comment(0)
  • December 18, 2015 at 1:27 pm

    Reach and likes are different things on Facebook.

    As usual the question is what is the split between generic centralised content and local ‘news’ content?

    The Daily Post was cited as one of the offices voting in favour of strike action, does that indicate they are happy with the route taken to get these large figures?

    The Telegraph’s numbers are huge again this month, and as any reader knows that has turned to utter *****.

    At what point do such sites (not just Trinity Mirror) just admit they are chasing generic traffic in huge numbers and give up on the ‘newspaper’ element? There is nothing wrong with the former, there is genuine megabucks in online piffle, and is much cheaper to produce…

    Report this comment

    Like this comment(4)
  • December 18, 2015 at 1:52 pm

    RT: you’re spot on but you don’t need highly qualified professionals to create and post “online piffle”. I think we should all accept this trade, as a viable option for making a living and reporting local news, has all but disappeared. We have a shorthand scandal story elsewhere on this site at the moment but what sort of career (possibly 50 years at projected retirement ages) are these young people anticipating? And in what? It sure ain’t gonna be parking disputes, dodgy councillors and school inspections as known and loved by us older hands. Bring on the online piffle!

    Report this comment

    Like this comment(7)
  • December 19, 2015 at 12:09 pm

    Upwork can be used to create and earn good money , as mentioned several times before.

    To contradiction is the ongoing ‘we are a newspaper’ (aside from being a record of events or whatever the Trinity Mirror quote was) when churning out quiz after quiz (or other ‘content’) as they ‘do well’ online.

    Self confessed traffic stars such as ‘What time is the united game on?’ bits doing more than the match reports indicate, to me at least, the old brands are simply used to leverage the piffle ahead of newer sites/brands.

    Once that advantage is lost, what then?

    Impressive stats but go on Flippa or similar and you can buy sites with similar scale to the odd regional for 50-100k. What cost a digital exec or a couple of digital reporters?

    Report this comment

    Like this comment(0)