The circulation of a weekly newspaper has increased by more than 50pc since a rival title closed, its publisher has claimed.
The Post, as well as its sister freesheets Get Reading and the Wokingham and Bracknell Times, was among seven titles to be closed by TM in the South of England in a move to make its operations digital-only in the area.
Keith McIntyre, Romanes group publishing director, estimates the Bracknell News has also gained around 25pc more readers.
Romanes has declined to release full figures as they are yet to be audited by ABC.
However it has based the percentage increases on the papers’ average sales figures in the four weeks leading up to the TM titles’ closures, compared with those in the first two weeks of 2015.
In the February 2014 ABC figures, the Chronicle had a circulation of 5,981 compared to the Post’s 12,389 and Get Reading’s 65,185.
The Bracknell News averaged 3,098 compared to the 11,045 enjoyed by the Wokingham and Bracknell Times.
Said Keith: “It is still very early days, but it looks like around half the people who actually paid for a Reading Post have switched to the Reading Chronicle.
“In Bracknell and Wokingham, TM’s title was predominantly a free title, so picking up any copies is a fantastic achievement
“I think it does prove that there is still an appetite for print and we will still provide the people of Berkshire the choice of reading in print, online or both.
“We are seeing a similar pattern with local advertisers, many of whom still want to see their ads in print as well as online.
“Our sales teams are reporting a real surge in new local advertisers in both Reading and Bracknell.”
Keith also claimed the online audience in Reading has grown by over 30pc and by 70pc in Bracknell.
He added: “We are not a print only business and both Reading and Bracknell editorial and commercial teams deserve enormous credit for raising their game and grasping the opportunity.
“As a snapshot of the market, I think it quite clearly proves that print is not dead and it remains our job to provide readers and advertisers with a choice of platforms and so far they seem to be responding.”