A new metered paywall website promising “unrivalled reader interaction” has been launched by a Channel Islands daily.
The move comes as the Jersey Evening Post prepares to mark its 125th anniversary, which will also see the newspaper donate its entire archive of 1.5m photographs to the people of the island it serves.
The newly-launched website will initially be free to readers throughout the month of February, when an introductory subscription offer of 99p for a month’s unlimited browsing will be offered, with the price rising to £4.99 per month thereafter.
Readers will still be able to access 10 enhanced stories for free each month.
JEP editor Andy Sibcy said: “We have thought hard about what our growing online audience wants and have designed the website to meet their expectations.
“In the past, we have published only an abridged version of stories which appear in the paper.
“In stark contrast, the new-look site will not only give online readers the full story, but also a rich variety of additional content, much of which will be unique to jerseyeveningpost.com.
“That means story packages will feature videos, picture galleries of images.”
The JEP becomes only the third UK regional daily to introduce a metered paywall following The Herald, Glasgow, and the Press & Journal, Aberdeen.
Keith Harrison, editor of the JEP’s sister paper the Express & Star, has also voiced support for the move, saying last July that metered paywalls were “likely to be the most successful model for newspaper websites.”
Andy announced the move to readers in yesterday’s print edition, saying: “The introduction of so-called paywalls is becoming common across the newspaper industry.
“We have designed a metered paywall so that tens of thousands of occasional visitors to our site can enjoy the premium content for nothing.
“Everyone will be able to read ten enhanced stories a month for free before they trigger the prompt to subscribe for more.
“In addition, much of our most popular content, including weather and travel information, will always be free.”
In a separate development, as part of the JEP’s 125th anniversary celebrations, a series of special supplements documenting its history, and that of the island, between 1890 and the present day will be released.
Its photo archive is in the process of being conserved and digitised before being donated to the Jersey Archive with the project being overseen by the JEP’s former editor Chris Bright, and picture editor Peter Mourant.
Said Chris: “We are delighted that the enormous archive of pictures taken by the newspaper will be professionally conserved and made more widely available for future generations.
“The JEP’s history is also the history of Jersey throughout the 20th century and, as well as covering all the news as it has happened, we have created an invaluable resource for anyone wanting to understand this unique island in all its aspects.”