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Circulation boost for publisher’s regional magazines

A regional publisher saw slight increases in circulation for two of its lifestyle magazines in the past year, according to new statistics.

The ABC figures for 2014 revealed Archant’s Cheshire Life and Lancashire Life magazines had received a 0.2pc and 0.9pc boost respectively in the last year.

Lancashire Life’s circulation now stands at 20,199, while Cheshire Life’s is at 13,739.

However, the company’s Yorkshire Life publication had suffered a 5.3pc year-on-year drop with a circulation of 16,252.

Both Lancashire Life and Cheshire Life saw modest increases in circulation

Both Lancashire Life and Cheshire Life saw modest increases in circulation

Roger Borrell, group editor for the titles, said: “The Lancashire Life and Cheshire Life teams have worked hard to offer readers the best features, photography and design and the feedback we get is extremely positive.

“Cheshire Life has benefitted from investment to improve paper stock and the work carried out over the last couple of years on Lancashire Life content improvements have now been applied to Cheshire Life.

“The ABC increases are modest but any rise in a highly competitive market is quite an achievement – just ask our competitors in Lancashire who have suffered huge declines.”

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  • February 24, 2015 at 8:15 pm
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    Be interesting to see the performance of the other Archant county titles, in particular the Norfolk magazine which these days seems to be a vehicle for keeping the local estate agents sweet.
    All a bit tired looking and I know many who were regular buyers who no longer buy due to the amount of property in it so I wonder how the sales figures are looking?

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  • February 25, 2015 at 9:44 am
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    The group ed makes a valid point re the dramatic and ongoing circulation decline of daily and weekly titles. Think there’s a distinct lack of context in the ‘faint praise’ of the intro. In buoyant times for print media, increases of 0.2% and 0.9% might well have been considered ‘slight’, but at the moment, anything which isn’t a minus figure is worth greater praise.

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