Regional publisher Local World has launched an ambitious bid to reinvent late final editions by publishing them in mobile and tablet format.
Ten of the group’s regional daily titles are to take part in the first wave of a project designed to restore “the spirit of the evening edition newspaper.”
Free downloadable apps will deliver a news digest of the days biggest stories to Android mobile and tablet handsets each workday at 5pm.
Local World says the apps will select the “most social, snackable and shareable stories” from the News, Sport, Galleries and What’s On categories of its daily editions, plus the day’s biggest news from each local area.
The first wave of titles to publish the new apps are the Bristol Post, Cambridge News, Derby Telegraph, Gloucestershire Echo, Hull Daily Mail, Leicester Mercury, Nottingham Post, South Wales Evening Post, The Sentinel, Stoke, and The Herald, Plymouth.
Aimed at homebound commuters, the apps will also use Local World’s audience analytics software to help shape the best possible content to the evening audience.
Matt Kelly, group digital director said: “So many readers and journalists grew up with the evening edition of their local paper being the pulse of their city.
“We’ve taken the essence of this and worked very hard with Google to develop a simple and brilliant new set of apps that will inform and entertain our readers on their way back from work every evening.”
The project has been launched in close collaboration with the GooglePlay store, and according to LW, marks its progress in innovating and adapting to the demand for online local content.