Johnston Press has launched an initiative which will see the company’s journalists and regional publishing units compete to win money during the last three months of 2015.
JP is giving each unit the chance to win £5,000 for a “celebration event” for delivering the highest percentage increase in page view growth, as the company aims to achieve a target of 110m page views per month across its websites.
All editorial staff will also have the opportunity to win the chief executive’s prize of £500 for particularly strong or innovative ideas or stories which contribute towards the target.
Each unit will be measured by the percentage increase recorded for the biggest website within its region, with the overall winner being announced in early 2016.
The victorious unit will receive £2,500, second place £1,250 and third £750. All other units will receive £250 to put towards a “celebration event”.
The prizes will be doubled if the 110m target is reached across the company. The winner of the chief executive’s prize will receive £500 and the runner up £250, whlie five “spot prizes” of £200 will also be offered during the competition.
Each publication will be given its own target, with results published monthly to show how each team is performing.
In a message to staff which has been seen by HTFP, JP editorial board chairman Jeremy Clifford said: “This is the first time editorial has been able to come together around one collective target. Putting together a competition will hopefully instil a bit of fun around what is an incredibly important target.
“It has been designed to encourage collective ideas sharing not only within (publishing units) but also across the whole of editorial.”
Chief executive Ashley Highfield, pictured above left, added: “Our editorial teams are already focused on driving our digital audiences. We’ve seen a significant digital transformation this year through Newsroom of the Future as we push for an increase in total audience and drive digital revenues.
“This competition is a great way to increase traffic to our sites, while showcasing the quality journalism behind the stories coming from the heart of the communities we serve.”