Two weekly newspaper journalists dressed up as clowns and took photographs with readers in a bid to promote their rebranded website.
Chris Knight and Phillip McEleney, of the MK News, were challenged to get ‘selfies’ with 50 readers wearing the Halloween attire, to publicise the paper’s OneMK site.
The website was rebranded as OneMK in July with more emphasis being put on user generated content, allowing organisations such as community groups to upload their own copy to its pages.
Chris and Phillip took the frightening mask to the intu shopping centre, in Milton Keynes, on Wednesday.
The duo managed to get around 30 pictures in the costumes, but have claimed victory because more than 50 people posed in the shots in total.
However, they also managed to scare a few away.
Said Chris: “It might have been my fault because I bought the scary clown mask so unfortunately we did scare a few parents and children, but there were a few kids happy to get into the picture.
“We got some very funny looks but it was generally quite a positive reaction.”
Phillip added: “Despite scaring a few young children, I think the ‘selfie’ challenge helped raise some awareness about our website and showed people we’re no longer just a news and sports website.”