An island daily newspaper ran a week-long series of wraps to mark a sporting event taking place on its patch.
The Jersey Evening Post saw an increase in sales during the NatWest Island Games, a biannual event which brings together small island nations to compete in a host of sports.
A total of 24 islands took part – such as British territories of Bermuda, Guernsey and the Isle of Man, as well as the host isle of Jersey which topped the medal table at the end of competition.
Other territories competing included Denmark’s Greenland and the Faroe Islands, Sweden’s Gotland, Estonia’s Saaremaa and Spain’s Menorca.
During the games, held last week, the JEP included nine pages of sports reports each day.
The regular newspaper was inserted inside a 16-page full colour picture supplement, the front and back pages of which were the wrap.
Sales figures revealed a 3.2pc increase compared to the same week last year, with a 16pc rise for Saturday’s souvenir edition, pictured below, produced to mark the final day of the event.
Editor Andy Sibcy said: “It was a great team effort, with reporters, photographers, subs and the digital desk working round the clock to produce fantastic coverage.
“They worked ridiculous hours, but the office was buzzing all week.
“We know that when we produce excellent papers which play to our strengths and tap into events that create a single point of focus for the community, we can still achieve very positive sales figures.
“The wraps provided a great canvas for some amazing images and made it clear that readers were getting extra value from the additional and innovative content on top of their regular JEP. The feedback has been incredible.”
Picture editor Peter Mourant added: “To get pictures that work well, both as an eye-catching front page and a wrap required a lot of thought including site visits ahead of the events and also some luck.
“It wasn’t a surprise to me that our sports images are excellent, but the chance to showcase them so big has produced a huge amount of positive feedback.”