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Battle on as new weekly's first edition hits shelves

The first edition of a new paid-for weekly has launched in a town already covered by a rival publisher.

Local World’s inaugural Grantham Target hit the newsstands this week and will go head-to-head with Johnston Press-owned weekly the Grantham Journal.

Stories appearing in the first edition include news about work starting on Grantham’s southern relief road, an ‘Out of Town’ feature on the nearby village of Harlaxton and four pages focusing on business success stories in the town.

A piece entitled ’15 reasons to buy the new Grantham Target’ also featured on its website earlier this week.

Grantham Target

The new paper is priced at 50p compared to the Journal which has a cover price of 95p.

In a message to readers editor Adam Moss, pictured above holding a copy of the Target’s first edition, said: “It’s not every day that a team of journalists get the chance to start a new publication from scratch and we’ve really enjoyed getting to know the area, its people and writing the stories you’ll read.

“We’re aiming to bring you the latest news every week in the newspaper and breaking stories on our website every day.

“But we also want to document the significant events in your lives, highlight the local issues which are important to you and provide our advertisers with a fantastic platform to spread the word about their products and businesses.”

Added Adam: “Grantham is a town that’s on the up, with plans for thousands of new homes, major transport improvements and a growing local economy.

“We hope to become part of that emerging success story and we will certainly be doing our utmost to give people a good reason to part with 50p every Wednesday.”

LW’s Target series in Lincolnshire also includes existing titles in Sleaford, Boston and East Lindsey.

7 comments

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  • January 9, 2015 at 8:20 am
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    Village feature. Ground breaking stuff. My desperate JP weekly tried that when it “relaunched”. Petered out after few weeks. Papers did them 40 years ago. What about a nostalgia page, pets column, plug for local MP. All brilliant new ideas never tried before. What readers want is News!
    All the same, any new paper should be welcome IF it recruits new reporters and does not screw more work out of existing ones.

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  • January 9, 2015 at 8:52 am
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    Please see below for lots of bitter comments from cranky old ex-subs about the story above:

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  • January 9, 2015 at 9:26 am
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    Good luck to everyone involved. The Grantham Journal, the local paper already there, is a strong product so will be interesting to see how this one goes.

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  • January 9, 2015 at 11:19 am
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    Doesn’t look like the splash is going to set the world on fire to be honest.

    But good luck to them anyway

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  • January 9, 2015 at 2:34 pm
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    JP could do with serious opposition. They might up their game.
    Long before digital disaster many of their paper, including so-called flagships, became complacent because they were the only paid fors in town and other firms’ evening paper coverage became dismal .good luck to this new venture, but they will something a little more exciting for splashes than a road!

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  • January 13, 2015 at 10:55 am
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    I couldn’t help laughing out loud (although definitely not lol) at Paddy’s comment – but only because it’s true.

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