An enraged news editor inundated with a “torrent” of pointless Valentine’s Day press releases became so fed up that he posted a list of the most ridiculous emails on his newspaper’s website.
Oliver Frankham, of the Dorking and Leatherhead Advertiser, took the step after realising the spam could be preventing more important messages from reaching his inbox.
Among the multitude of romance-related PR messages received by Oliver are those detailing the story of a lonely porcupine at a Sussex zoo entitled ‘Quill Robbie find love again?’, and top tips on how to help your loved one get a good night’s sleep this 14 February.
However, he cites his favourite as being a release urging lovers to use Valentine’s Day to make legal arrangements for their pets when they break up.
Said Oliver: “I had been thinking about lifting the lid on the torrent of pointless emails we receive for our readers for some time, just so they can understand what we go through.
“These things really are becoming a menace and can very easily obscure important messages in the inbox, so the rage has been building for a while.
“But the slew of utterly ridiculous e-mails we have had this week has finally tipped me over the edge.”
Oliver is now considering featuring some of the emails in the Advertiser’s print edition, and has touted the possibility of a regular ‘worst email of the week’ feature appearing in the paper.
He added: “It was clearly time to name and shame so I just bashed it out and put it online. I’m awaiting the feedback with interest.”