A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print.
Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaking at a media conference in the city and added no Scottish publisher had yet “cracked it” when it comes to making money from multiple platforms.
Tom also told the event, entitled ‘The Media in Scotland: After the Referendum’, that the Sunday Herald, the only Scottish title to actively back independence, had seen a 32pc year-on-year circulation boost as a result of its stance.
And he announced a new website would be launched in the spring for recently launched pro-independence daily The National.
A report on the conference by Glasgow Caledonian University, which hosted the event, quoted Tom as saying that newspapers across the UK had faced a “fairly steep decline” from 12m in 2005 to 7m in 2014.
He said that print advertising spend was being lost, with newspapers having to seize the opportunities available from the fastest growing part of the internet – digital display advertising.
Tom also told the conference he expects further growth from the Newsquest-owned group’s titles to come from commentary in the build-up to May’s General Election.
Ben McConville, head of social sciences media and journalism at GCU, added: “The referendum campaign energised Scottish politics in ways we could not have imagined.”
A full report on the conference can be read here.