John Elworthy, pictured left, who edits the Cambs Times, Ely Standard and Wisbech Standard, says he fielded around half a dozen phone calls and emails from readers after the wrap appeared on the front of the three titles two weeks ago.
The advert had been bought by a Luton-based organisation which offers free editions of the Islamic holy book to those interested.
Adverts from the organisation have previously featured in other newspapers owned by the trio’s parent company, Archant, over the last 18 months.
The wrap itself was entitled Who Is Muhammad?, and featured quotes from George Bernard Shaw, Mahatma Gandhi and others extolling the religion of Muhammad.
John admitted that some readers felt the wrap was not appropriate for a local newspaper but said he was “relaxed about the criticism.”
Said John: “The substantial majority of readers I don’t think batted an eyelid.
“There were one or two people who felt that a local newspaper shouldn’t necessarily be carrying a wrap of this kind. My view was then, and remains now, it was something that had been done in other local newspapers so we’re not the first to do it.”
John continued that the three newspapers didn’t often carry wraps and admitted it was “quite an interesting one”.
He added: “The service is available for any group or organisation and why wouldn’t we accept that advert?”
“It’s a little unusual for a local paper to position themselves with this sort of wrap. I’m quite relaxed about it.
“At the end of the day it’s a book and we neither endorse or attack it.”