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Holiday season sees monthly audience drop for Trinity Mirror sites

ABClogo-e1424873874120All bar two of Trinity Mirror’s regional websites recorded a decrease in visitors during August.

The latest ABC monthly multi-platform reports have revealed that only Wales Online, the web platform for titles including the South Wales Echo and Western Mail, and the Huddersfield Daily Examiner’s site saw month-on-month increases in their audience of those submitted.

Newcastle daily The Journal, which merged its web operation with that of sister title The Chronicle in July, but remains open as archive site, recorded the biggest loss with a 24.3pc decrease in daily average unique browsers.

With the holiday season at its heigh, it is understood the dip in numbers was expected after many sites posted record numbers the previous month.

Of the Trinity Mirror sites unaudited by ABC, Get Reading hit 1,000,000 overall users for the first time and the Chester Chronicle, Get Bucks and Loughborough Echo sites also had a record month.

Among titles for which figures were available, all recorded a year-on-year increase in traffic of at least 20pc when compared to August 2014.

Of those, the North Wales Daily Post topped the rankings with a 116.8pc rise.

The following table shows the figures for August in full:

Website Daily average UB M-o-M change (pc) Y-o-Y change (pc)
Birmingham Mail 229,970 -9.2 53.2
Coventry Telegraph 56,731 -6.2 28.4
Daily Post (Wales) 75,570 -2 116.8
Huddersfield Daily Examiner 53,060 0.1 22.6
Liverpool Echo 488,688 -4.9 23.9
Manchester Evening News 635,511 -9.4 76.3
Newcastle Chronicle 227,127 -2.4 47.6
Teesside Evening Gazette 93,484 -5.8 51.5
The Journal 6,909 -24.3 N/A 8,627 -7.3 N/A
Wales Online 257,813 5.2 35.7
Trinity Mirror Regional Network 2,212,079 -4.2 N/A


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  • September 17, 2015 at 8:28 pm

    Celebrations or Heroes? Which chocolate selection box is better?

    “We’ve put them head to head… and there’s a clear winner.”

    (Please click, comment or do something. Share it as well. Doesn’t matter if it goes across the world, as long as we can aggregate the numbers so we have 5000% of the population of Liverpool and Prestatyn reading it ‘locally’ it will look good at HQ. LOOK! CLICK! BREAKING! etczzz)

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  • September 18, 2015 at 12:35 pm

    Surely the way to avoid a dip in August is to avoid having your titles audited by ABC? As 4 of their sites not audited by ABC recorded growth. Problem solved!

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  • September 19, 2015 at 9:46 am

    There’s always an excuse, isn’t there?

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