All bar two of Trinity Mirror’s regional websites recorded a decrease in visitors during August.
The latest ABC monthly multi-platform reports have revealed that only Wales Online, the web platform for titles including the South Wales Echo and Western Mail, and the Huddersfield Daily Examiner’s site saw month-on-month increases in their audience of those submitted.
Newcastle daily The Journal, which merged its web operation with that of sister title The Chronicle in July, but remains open as archive site, recorded the biggest loss with a 24.3pc decrease in daily average unique browsers.
With the holiday season at its heigh, it is understood the dip in numbers was expected after many sites posted record numbers the previous month.
Of the Trinity Mirror sites unaudited by ABC, Get Reading hit 1,000,000 overall users for the first time and the Chester Chronicle, Get Bucks and Loughborough Echo sites also had a record month.
Among titles for which figures were available, all recorded a year-on-year increase in traffic of at least 20pc when compared to August 2014.
Of those, the North Wales Daily Post topped the rankings with a 116.8pc rise.
The following table shows the figures for August in full:
| Website | Daily average UB | M-o-M change (pc) | Y-o-Y change (pc) |
| Birmingham Mail | 229,970 | -9.2 | 53.2 |
| Coventry Telegraph | 56,731 | -6.2 | 28.4 |
| Daily Post (Wales) | 75,570 | -2 | 116.8 |
| Huddersfield Daily Examiner | 53,060 | 0.1 | 22.6 |
| Liverpool Echo | 488,688 | -4.9 | 23.9 |
| Manchester Evening News | 635,511 | -9.4 | 76.3 |
| Newcastle Chronicle | 227,127 | -2.4 | 47.6 |
| Teesside Evening Gazette | 93,484 | -5.8 | 51.5 |
| The Journal | 6,909 | -24.3 | N/A |
| Visiter.co.uk | 8,627 | -7.3 | N/A |
| Wales Online | 257,813 | 5.2 | 35.7 |
| Trinity Mirror Regional Network | 2,212,079 | -4.2 | N/A |
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Holiday season? Previously called summer.
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https://www.facebook.com/WalesOnline/posts/10153195122217183
Celebrations or Heroes? Which chocolate selection box is better?
“We’ve put them head to head… and there’s a clear winner.”
(Please click, comment or do something. Share it as well. Doesn’t matter if it goes across the world, as long as we can aggregate the numbers so we have 5000% of the population of Liverpool and Prestatyn reading it ‘locally’ it will look good at HQ. LOOK! CLICK! BREAKING! etczzz)
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I voted for Celebrations.
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New in on the TM guff-o-meter is this, trailed by the author as ‘Here’s my 15 tips to get served quickly at a bar during the #RugbyWorldCup’ so it is relevant and newsworthy….
“15 staff secrets to how to get served quickly at the bar”
http://www.walesonline.co.uk/whats-on/food-drink-news/15-staff-secrets-how-served-10081362
you will NEVER BELIEVE number 6 clickity click…
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Surely the way to avoid a dip in August is to avoid having your titles audited by ABC? As 4 of their sites not audited by ABC recorded growth. Problem solved!
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There’s always an excuse, isn’t there?
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