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Daily wins PM’s backing for business and tourism campaign

Prime Minister David Cameron has backed a regional daily’s campaign to celebrate business and tourism on its patch.

The Blackburn-based Lancashire Telegraph wants to highlight the benefits of what it has termed ‘Pennine Lancashire’ to potential investors and tourists alike.

The Telegraph’s patch is most commonly known as East Lancashire, but the newspaper has decided to use the ‘Pennine Lancashire’ name to “dovetail” with other efforts under way to boost the area’s marketability.

As well as the Prime Minister, the ‘where great things happen’ campaign has also won the backing of former cabinet minister and Blackburn MP Jack Straw and the Lancashire Chamber of Commerce, among others.

The campaign's logo

The campaign’s logo

Mr Cameron told the paper: “I wholeheartedly support the Lancashire Telegraph’s campaign to promote all that Pennine Lancashire has to offer to both tourists and businesses.

“Having visited the area many times, I’ve seen first hand the natural beauty and stunning scenery the region boasts.”

Telegraph editor Kevin Young said: “The chief aim of the campaign is to celebrate, and draw attention to, the area’s many outstanding achievements.

“The Telegraph has always tried to be a force for good in the community – from raising money for vital local causes like Blackburn hospice, to running community awards in areas such as education and amateur sport.

“Most important of all, we’ve constantly championed the rights of our readers.

“But we recognise that even more can be done to highlight the successes of our businesses, regeneration drivers and individuals. So in the next weeks and months we will be doing just that.”