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Daily urges street clean-up ahead of Rugby World Cup

A regional daily has launched a campaign aimed at sprucing up the streets on its patch before the Rugby World Cup comes to town.

The Chronicle, Newcastle, has urged readers to pitch in and make the city a welcoming place for rugby union supporters to visit during the tournament.

The ‘Do Your Bit’ scheme, run in conjunction with Newcastle City Council, is encouraging people to take part in activities such as litter picks or installing hanging baskets, and has pledged to give positive media coverage to individuals, groups and businesses who show their civic pride.

Newcastle United Football Club’s St James’ Park stadium is due to host three group matches during the tournament, on 3, 9 and 10 October.

The Rugby World Cup logo emblazoned across Newcastle's Tyne Bridge

The Rugby World Cup logo emblazoned across Newcastle’s Tyne Bridge

Editor-in-chief Darren Thwaites said: “It was inspiring to watch how Yorkshire towns and cities embraced the Tour de France. They’re still seeing the lasting economic benefit of giving such a positive impression of their region to an international audience.

“Now it’s our turn as one of the world’s biggest sporting events arrives on our doorstep. It’s absolutely vital that people go away with a fantastic impression of our city region.

“We want our visitors to have a great time with us and to go away talking about our beautiful, vibrant city. We certainly don’t want them to get the wrong impression because of a few litter-strewn alleyways, scruffy shop fronts and grubby grotspots.”

“We’re delighted the councils are right behind us on this one. Together – and with the help of our readers – we can make sure we shine and sparkle with the eyes of the world upon us.”

The campaign has already been backed by the city’s professional rugby side, the Newcastle Falcons.

Added Darren: “It’s great to see the Falcons get on board with this campaign. The Rugby World Cup could provide a lasting economic benefit for the city and we need to ensure we all do our bit so people go away with a fantastic impression of our region.”