A campaign to get 1,000 readers to do a good deed over the next year has been launched by a regional daily.

The Nottingham Post’s Good Deed Notts campaign will see organisations, businesses, individuals and the paper’s staff pledge to commit an act of kindness over the course of the next 12 months.

The Post has suggested raising money for charity, volunteering in their communities and giving their neighbours a helping hand as possible ways for readers to take part in the campaign.

The good deeds committed during the campaign, logo pictured below, will be featured in print and on the Post’s website.

In a piece publicising the campaign’s launch, editor Mike Sassi wrote: “One thousand good deeds sounds like a very big target – but it can be reached.

“We never cease to be amazed by the generosity of the people of Nottingham and Nottinghamshire.

“This campaign helps the Post turn that generosity into headline news. It also helps us, on behalf of our city and county, to say thank you to so many selfless people who make this such a great place to live and work.”

Organisations which have already backed the campaign include Nottingham City Council, Nottinghamshire County Council and Nottinghamshire County Cricket Club.

Councillor Alan Rhodes, leader of the county council, said: “This underlines the Post’s commitment to highlighting the good things about our county and the great things that Nottinghamshire folk do every day.

“I am fortunate to meet many truly inspirational people helping to improve the lives of others.

“I am delighted that the Post will be sharing some of these stories with a wider audience and look forward to reading more about Nottinghamshire’s best asset – its people.”