An email, seen by HTFP, explaining the deal to staff at the Middlesbrough-based Gazette from editor Chris Styles, pictured above left, revealed the service will effectively replicate the “quality and quantity” of content published about Teesside by the Echo in its “regional pages and a small amount in the main book”.
The Gazette will send a selection of material to the Darlington-based Echo every day, except Saturdays, for it to choose from.
The deal does not include “big” news stories such as murders, major road crashes and robberies, which the Echo will continue to cover itself.
The Echo will also retain reporting staff on Teesside after the service begins on Monday.
In the email, Chris added: “We will also not be supplying stories which are exclusive to us and have significant audience value prior to publication.
“The agreement specifies at least an hour’s delay in them publishing the stories leading our desktop and mobile sites.
“It also specifies they must rewrite the web headline and intro to avoid us being penalised by Google.
“The agreement does not include sport or advance content. Any arrangement we have with the Echo over pictures – aside from the specified daily amount – will continue as before.”
It has not been revealed how much money the Gazette will receive in exchange for the content.
In December both dailies united to back a campaign aimed at giving positive publicity to the town of Stockton-on-Tees, which is due to be the setting for the second series of Channel 4’s controversial show Benefits Street.
Chris told HTFP: “It makes complete sense for publishers to co-operate when there is a mutual benefit.
“Our working relationship with the Northern Echo goes back many years and we are happy to build on it with this latest arrangement.”
“The Northern Echo has been printed at Trinity Mirror for years and pictures are regularly shared so this is a sensible extension of that collaboration.
“The Northern Echo will retain its own reporting staff on Teesside and we plan to review the arrangement as it progresses.”