Readers are being offered free cinema tickets for writing regular columns under a new scheme launched by a regional daily.
For every column used, the writer will win two tickets to a screening at City Cinema Norwich.
The newspaper says it is looking for people “with a flair for writing, an interesting story to tell or a strong opinion to share with others”.
The NEN suggests each piece should be around 600 to 800 words in length, and split into two or three sections if necessary.
Suggested topics include the city’s music scene, the latest fashion trends or goings on at Norwich City Football Club – with columnists considered for both the news and sport sections of the paper.
Writing on the paper’s website, assistant editor David Powles said: “We try really hard in our newspaper and websites to represent the views of our readers and this new drive will help to make that happen.
“In a city like ours there must be scores of people with an interesting story to tell, which others would be intrigued to read about. These are the people we want to encourage to get involved.
“The struggles of running a small business, ways to stay fit and active, ideas to improve Norwich are just three subjects I’d be interested in reading about – but there are so many more.
“Please do get in touch if you feel you have something to write about.”
The plan has already attracted some spiky comments from posters on the Evening News site.
One, under the name monkeyman, wrote: “Effectively paying someone £18 to write a newspaper column is an insult. Do you not have any journalists these days?”
Owen Evans added: “Sounds like the EN are looking for content with no cost! Why not employ some professional writers?”