A campaign to create 100 apprenticeships in 100 days has been launched by a Scottish daily.
The Press and Journal, Aberdeen, began its new Apprentice 100 campaign on Friday with the aim of getting businesses on its patch to take up the idea.
The newspaper wants to encourage companies of all trades to offer apprenticeships and traineeships across the North and North-East of Scotland, making a commitment to take on at least one extra person in 2016.
Those which pledge support will be place on a roll of honour, which will be published in the newspaper during the campaign.
The newspaper launched the campaign on its front page on Friday, pictured above.
It is already being backed by the Scottish Government’s Secretary for Fair Work, Skills and Training, Roseanna Cunningham, alongside prominent figures like Sir Ian Wood, the former Chairman of energy giant Wood Group, and hotelier Stewart Spence.
Editor in chief Damian Bates said: “We are delighted to launch Apprentice 100 to highlight an issue vital to the future of Scotland and its young people.
“We hope many organisations rally around in support to help us reach this amazing target.
“We’ll be featuring some real-life experiences alongside pledges from our local businesses and councils, offering their support to the cause and generating new opportunities for young people.”