A regional daily scooped the nationals after scoring an exclusive interview with internet ‘road rage’ sensation Ronnie Pickering.
The incident, filmed by the anonymous rider with a Go Pro camera, was sparked when Mr Pickering was overtaken by the moped.
Mr Pickering asked the man if he knew who he was, shouting his own name three times before challenging him to a “bare knuckle” fight.
When the video began to appear across the internet, chief reporter Kevin Shoesmith was despatched to try and find him and eventually persuaded him to talk.
The exclusive interview – achieved in the face of competition from national journalists waving chequebooks – provided the Mail with yesterday’s splash, pictured below.
Deputy editor Jamie Macaskill told HTFP: “It’s what we still do very well. When we heard about the story in the morning as the world woke up to then name Ronnie Pickering, we got somebody out of the office losing foot leather.
“We thought we should find Ronnie to see what his side of the story was, so it was a case of tracking through the area he lives and where the incident happened.
“We came upon a relative fairly quickly which led to where we suspected Ronnie might be.
“Kevin found him in a pub and it’s testament to the reputation we’ve got in the community in Hull that we didn’t have to pull out a cheque book. With a bit of persuasion he talked to us, even though there was money about on the day.”
On beating other media outlets to the story, Jamie added: “It’s not a case of one-upmanship, it’s a case of doing what we should be doing well.
“We’ve got the readership and audience out there who we need to serve. We haven’t got an eye on ‘clickbait’, there’s a huge audience here which wants to know his story.”
The incident between Ronnie and the rider took place at around 4pm on 21 September. Since going viral on Monday, the original clip has sparked a number of parody videos.
Mr Pickering has since apologised for the incident in his interview with the Mail.
In his interview with Kevin, who was named News Reporter of the Year at last week’s O2 Media Awards for Yorkshire and the Humber, Mr Pickering called the rider a “muppet” but admitted there had been an “over-reaction” under “extreme provocation”.
The paper’s report describes Mr Pickering as “well known” on the Bransholme estate in Hull.