A regional publisher has launched a new standalone website aimed at promoting the funniest and weirdest stories found in its local newspapers.
The site takes stories published across Local World’s titles, which are then re-edited by a small team based at the company’s London headquarters and published to target a “social audience”.
The site, pictured below, was developed by Local World’s in-house digital team and Shoreditch-based agency Wilson Fletcher.
Examples of stories featuring on the site include a court story, originally published in the Hull Daily Mail, about a woman jailed for six and a half years for biting off part of a 53-year-old widow’s nose in a pub brawl.
On Quirker, it was run under the headline ‘This is one person you never want to get into a bar fight with’.
The site’s content is drawn from more than 70 newspaper companion sites across the company.
Steve Anglesey, Local World digital content director, said: “Quirker is a terrific home for the most eccentric, funny, man-bites-dog, weird and real life stories we produce as a group every day.
“This platform gives us an opportunity to really capitalise on the virality of this content, reworked in style and format for a young, mobile audience.”
Matt Kelly, group digital director, said: “Quirker is just one strand of our strategy to grow in relevance to a digital audience.
“There is no more enticing, or commercially exciting, opportunity in digital today than reimagining the power of local content. Watch this space.”