Media regulator Ofcom has confirmed London-based That’s Media as the operator of three new Local TV franchises.

As reported by HTFP in January, That’s Media was the sole bidder for five of the nine new franchises up for grabs this year.

The Vauxhall-based outfit, run by Daniel Cass, bid for the franchises for Basingstoke, Guildford, Luton, Reading and Salisbury.

Ofcom has now confirmed That’s Media as the operator for Guildford, Reading and Salisbury, where it will broadcast as That’s Surrey, That’s Berkshire and That’s Salisbury respectively.

Ministers want to see a network of up to 60 local TV channels with five already up and running.

Former culture secretary Jeremy Hunt this week blasted critics of the plan as “bonkers.”