Four Trinity Mirror dailies saw month-on-month growth across their print and digital editions during November, according to latest figures.
The Liverpool Sunday Echo (2.1pc), Teesside Gazette (1pc), Western Mail (0.3pc) and Wales on Sunday (6.8pc) all saw an increase in readership throughout the course of last month.
Ten of its other daily titles saw a decline across both formats, while the Birmingham Mail’s circulation remained unchanged between October and November.
However, all titles saw a year-on-year decline in print circulations.
ABC publishes two sets of monthly data for Trinity Mirror’s principal titles, one showing print circulation and the other the combined print and digital figure.
The latest full year-on-year figures for print editions are as follows:
| Title | Nov-14 | Nov-13 | % Change |
| Birmingham Mail | 32,151 | 39,117 | -17.8% |
| Cardiff – South Wales Echo | 20,529 | 25,044 | -18.0% |
| Coventry Telegraph | 22,537 | 25,825 | -12.7% |
| Daily Post (Wales) | 25,890 | 27,425 | -5.6% |
| Huddersfield Daily Examiner | 14,941 | 17,043 | -12.3% |
| Liverpool Echo | 61,255 | 70,801 | -13.5% |
| Liverpool Sunday Echo | 21,498 | – | – |
| Manchester Evening News | 68,435 | 69,570 | -1.6% |
| Newcastle Chronicle | 36,493 | 41,475 | -12.0% |
| Newcastle-Upon-Tyne Sunday Sun | 31,818 | 34,358 | -7.4% |
| Sunday Mercury | 24,206 | 29,607 | -18.2% |
| Teesside – The Gazette | 27,310 | 30,082 | -9.2% |
| The Journal | 16,858 | 18,798 | -10.3% |
| Wales – The Western Mail | 20,267 | 23,355 | -13.2% |
| Wales on Sunday | 17,190 | 20,699 | -17.0% |
The full month-on-month figures for the combined print and digital editions are as follows:
| Title | Nov-14 | Oct-14 | % Change |
| Birmingham Mail | 32,151 | 32,152 | 0.0% |
| Cardiff – South Wales Echo | 20,719 | 21,058 | -1.6% |
| Coventry Telegraph | 22,677 | 22,843 | -0.7% |
| Daily Post (Wales) | 26,197 | 26,350 | -0.6% |
| Huddersfield Daily Examiner | 15,152 | 15,468 | -2.0% |
| Liverpool Echo | 61,821 | 62,802 | -1.6% |
| Liverpool Sunday Echo | 21,498 | 21,053 | 2.1% |
| Manchester Evening News | 68,759 | 68,996 | -0.3% |
| Newcastle Chronicle | 36,723 | 36,774 | -0.1% |
| Newcastle-Upon-Tyne Sunday Sun | 31,818 | 32,701 | -2.7% |
| Sunday Mercury | 24,206 | 24,751 | -2.2% |
| Teesside – The Gazette | 27,484 | 27,214 | 1.0% |
| The Journal | 16,858 | 16,928 | -0.4% |
| Wales – The Western Mail | 20,627 | 20,556 | 0.3% |
| Wales on Sunday | 17,190 | 16,099 | 6.8% |
Sign up for our free daily email bulletin
Follow HTFP on Twitter
Got a story? Email the Editor at
32,000 sales for Birmingham Mail in our second city….pitifully low even if held year on year. A marker for the incredible and sad decline of “regional” papers all over.
Report this comment
The key to growth is investing in staff and product. Sainsbury’s turn over gazillions but you don’t see them tweeting pics of baked bean tins or farm selected sprouts taken on a mobile phone in the dark. Because they know about product and the things people are attracted to, like great photographs. Next time you’re in WH Smith look at all the nice glossy magazines. Not one uses a google maps photo to illustrate a tourist destination, or a blurred selfie to illustrate a person. Yet look down at your feet and there they are; local papers, warts and all. Expect people to buy them?
Report this comment
Isn’t the headline ‘Trininty Mirror titles show monthly growth’ a bit like having a story about a row of 20 houses, 19 of which burn down, then writing ‘One house stays reasonably intact’?
Some of those year-on-year figures are utterly devastating and can’t be ignored.
Report this comment
Newspapers are trying to get away with low quality copy and pictures.
Readers DO notice.
Report this comment
…and the prize for Ludicrously Optimistic Headline Of The Year goes to: Hold The Front Page, yay!
Joking apart, your headline bears no relation to this story. It works, of course, if you put the words: ‘just four’ at the beginning of it. Otherwise, it is seriously misleading.
Report this comment
You wonder how much lower the Birmingham Mail can go, each year I see these figures and keep thinking it will hit base level…
Anyway, to cheer you all up here are 72 pictures of readers Christmas trees
http://www.birminghammail.co.uk/news/midlands-news/more-your-christmas-tree-pictures-8241698
Number 2 is my favourite.
If that sells them advertising then fair play, but in my own simple world, shouldn’t photographs be at least in focus, unless of course you are Robert Capa at the D-day landings and the darkroom assistant melts your negatives.
Report this comment
Every now and again I get the MEN for free – wouldn’t pay a bean for it. Figures for this paper mean nothing as people who pick it up for free are generally in and around the city centre and are the more dynamic end of the spectrum when it comes to deciding what makes them part with their money for products, ie they don’t buy from newspaper ads. How on earth anyone wants to pay money to advertise in a rag that is only bought faithfully by those of a certain age and who are generally more conservative with their spending I have no idea
Report this comment
Just let me thank Slate Grey for cheering us all up on a cold, horrible Monday morning with that bang on comment.
Report this comment
Most welcome.
Report this comment
There’s too many newspapers – need a major cull.
Report this comment