Four Trinity Mirror newspaper titles showed a month-on-month increase in their print and digital circulation in September according to figures published today.
The Western Mail, Wales on Sunday, the Manchester Evening News and the Huddersfield Daily Examiner all increased their combined circulation for print copies and e-editions, with the Western Mail showing the biggest gain with a 6pc rise.
However all the group’s big city titles showed a year-on-year drop in print circulations between August 2013 and August 2014, with the biggest falls coming at Birmingham’s Sunday Mercury, down 21pc, and Wales on Sunday, down 19.6pc.
ABC now publishes two sets of monthly data for Trinity Mirror’s principal titles, one showing print circulation and the other the combined print and digital figure.
The latest full year-on-year figures for print editions are as follows:
| Title | Aug-14 | Aug-13 | % Change |
| Birmingham Mail | 33,240 | 39,324 | -19.3% |
| Coventry Telegraph | 22,483 | 25,727 | -12.6% |
| Huddersfield Daily Examiner | 15,092 | 16,844 | -9.8% |
| Liverpool Echo | 65,741 | 71,691 | -13.1% |
| Liverpool Sunday Echo | 23,871 | – | – |
| Manchester Evening News | 69,155 | 71,348 | -1.2% |
| Newcastle Chronicle | 37,024 | 41,431 | -14.6% |
| North Wales Daily Post | 26,764 | 27,423 | -4.6% |
| South Wales Echo | 22,185 | 25,322 | -16.8% |
| Sunday Mercury | 25,861 | 31,639 | -21.0% |
| Sunday Sun | 35,196 | 39,379 | -14.8% |
| Teesside Evening Gazette | 27,365 | 30,721 | -11.3% |
| The Journal | 17,268 | 19,436 | -11.4% |
| Wales on Sunday | 15,582 | 20,341 | -19.6% |
| Western Mail | 18,951 | 22,228 | -8.8% |
The full month-on-month figures for the combined print and digital editions are as follows:
| Title | Sep-14 | Aug-14 | % Change |
| Birmingham Mail | 31,729 | 33,240 | -4.5% |
| Coventry Telegraph | 22,608 | 22,609 | -0.0% |
| Huddersfield Daily Examiner | 15,402 | 15,294 | 0.7% |
| Liverpool Echo | 62,889 | 66,276 | -5.1% |
| Liverpool Sunday Echo | 21,345 | 23,871 | -10.6% |
| Manchester Evening News | 70,825 | 69,474 | 1.9% |
| Newcastle Chronicle | 35,615 | 37,248 | -4.4% |
| North Wales Daily Post | 26,466 | 27,058 | -2.2% |
| South Wales Echo | 21,265 | 22,373 | -5.0% |
| Sunday Mercury | 24,981 | 25,861 | -3.4% |
| Sunday Sun | 33,567 | 35,196 | -4.6% |
| Teesside Evening Gazette | 27,397 | 27,530 | -0.5% |
| The Journal | 17,224 | 17,268 | -0.3% |
| Wales on Sunday | 16,359 | 15,582 | 5.0% |
| Western Mail | 20,628 | 19,304 | 6.9% |
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wales on sunday, Bm Mail and Sunday Mercury – breathtaking – the speed of print decline is phenomenal – like a slow mo car crash. No chance of digi revenues picking up in time
Hope I am wrong
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Weird figures. Both the Brum Mail and Liverpool Echo have a lower number for print and digital ‘sales’ in Oct 14 than for print alone. I know e-editiion punters arn’t that numerous, but to have a negative effect – that takes some doing. I think a number-cruncher needs to get his/her side rule and pencil out, eraser too – or am I thick?
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Year on year decline for combined print and digital – horror !
Shrinking combined audience and the digital part of the audience worth about 15% per reader/user at best compared to print.
Head in hands time !
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Congratulations on the positive headline here. I guess what these figures mean, then, is that revenue is soaring, people’s jobs are safe and all is excellent in the local news heaven.
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Sales of 33,000 in a city the size and importance of Birmingham is truly shocking. Someone messed up badly but it will be the hacks who go first.
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The ‘print second’ strategy is shaping up nicely.
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Why are the combined print and digital numbers mostly lower than the print only numbers ?
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They refer to different months. The year-on-year figures are August to August, the month on month figures September to August. Not sure why ABC produce them in this format.
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