Regional publisher Trinity Mirror has launched Google + pages for ten of its major regional titles in a bid to increase its social media footprint.
The Google + platform now has more than 300m active users and is being seen by the company as a new way to communicate with audiences.
Google + pages have now gone live for the Liverpool Echo, Manchester Evening News, Newcastle Chronicle, Teesside Gazette, Huddersfield Examiner, Birmingham Mail, Coventry Telegraph and North Wales Daily Post.
In addition websites WalesOnline and Get Surrey, which provide the online presence for a number of different print titles, have also been given their own Google + pages.
The pages will be managed by dedicated social media editors in the newsroom who will have responsibility for updating them daily.
Articles have been published in print and online providing advice to readers on how to use the Google + platform.
Gayle Tomlinson, head of social media, Trinity Mirror Regionals said: “We are committed to telling stories our audience want to hear. Our activity on Facebook and Twitter has been embraced by our readers and has opened up new ways for us to communicate with our audiences.
“By launching a presence on Google+ we will be able to reach more of our readers on a platform they want to hear from us on. Additionally we will benefit from being able to use some superb storytelling tools like Google Hangouts on Air and Auto Awesome.”