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Sunday Echo averages 33,000-plus in first fortnight

The newly-launched Liverpool Sunday Echo achieved an average weekly sale of 33,236 in its first two weeks of publication, ABC figures today revealed.

Trinity Mirror moved to a seven-day publication for its flagship Liverpool Echo on 19 January.

Today’s monthly ABC figures for the group’s regional titles showed its achieved an average of sale of 33,236 over the last two weekends in January.

Although this is less than half of the average daily sale of the Echo, it is comparable with sales for Trinity’s other big-city Sunday titles, Birmingham’s Sunday Mercury and Newcastle’s Sunday Sun.

Today’s figures show that all the group’s main regional titles are selling fewer copies than the average figure for January – June 2013, with Wales on Sunday down 21.3pc, the South Wales Echo down 13.8pc and the Coventry Telegraph down 11.1pc.

However several of the titles saw sales increase month-on-month compared to December 2013.

These included the Sunday Sun, up 2.5pc, the Western Mail, up 1.5pc, The Journal, Newcastle up 1.3pc and the Manchester Evening News up 0.6pc.

The full figures for January compared with the average for the period January to June 2013 were as follows:


Title Jan-14 Jan- Jun ABCs % Change
Birmingham Mail    38,361 40,280 -4.76
Coventry Telegraph   24,631 27,712 -11.12
Huddersfield Daily Examiner   16,411 17,704 -7.30
Liverpool Echo     68,395 74,984 -8.79
Manchester Evening News     69,772 73,622 -5.23
Newcastle Chronicle  39,461 43,308 -8.88
North Wales Daily Post   27,021 28,331 -4.62
South Wales Echo    23,876 27,700 -13.81
Sunday Echo 33,266 0 0.00
Sunday Mercury   28,538 31,982 -10.77
Sunday Sun    34,970 37,588 -6.96
Teesside Evening Gazette    29,866 33,013 -9.53
The Journal     18,597 20,875 -10.91
Wales on Sunday  18,409 23,416 -21.38
Western Mail  23,202 23,723 -2.20