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Study shows half online audience wants local news

Readers are remaining loyal to the regional press when they look for news online, a new survey reveals.

More than half of those polled follow the headlines through an “established brand” and almost 50 per cent who go on the internet specifically search for local coverage about their town or city

But UK publisher paywalls are proving a stumbling block – as the study found only seven per cent paid for online news content in the past year with the same percentage prepared to consider it in the future.

The research was carried out by the Reuters Institute for the Study of Journalism at Oxford University in a YouGov survey of more than 18,000 people across 10 countries.

It also revealed that almost two thirds of those interviewed go for the main headlines first (59pc) followed by longer stories (43pc) and then video (16pc).

Only a third of the survey’s respondents showed any interest in politics – with women in the UK being 44pc interested and men only 23pc.

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  • August 20, 2014 at 2:49 pm

    Although I am a digital fan because of speed of news I find the figures depressing. Only 7 per cent pay to view. Hard to believe weekly papers, with their much duller content, can get people to pay or make decent money. Better hang on to those local papers JP et al.

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